Digital Marketing Director
Impec Group, United States
Job Description
The Impec Group focuses on the human touch --- which encompasses our collective experiences, health, safety, and wellbeing in the workspace. We exist to serve people. Our mission is people’s success within the workplace industry through Innovation, Integration, and Integrity. By integrating innovation and integrity, we help people succeed in the workplace. We think bigger, bolder, and dive deeper into the built-environment solutions.
We seek a highly motivated, unconventional thinker to join our team. Our perfect candidate will launch groundbreaking consumer campaigns to transform complex technology into attractive, consumer solutions. We need an agile go-getter with excitement for a thirty-year-old startup and an ambitious attitude for driving revenue, user acquisition, and digital ad placements. To be successful in this role, you should have experience with SEO/SEM, social ad campaigns, Google Analytics, LinkedIn, and other social media and AdWords. You will lead strong growth and revenue-focused campaigns to achieve the highest engagement and reshares to drive sales opportunities. If you love big challenges and want to evolve our workspaces, Impec Group may be the right company for you.
Digital Marketing Director Duties and Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns across the diverse business divisions of Impec Group
- Design, execute and maintain Impec Group’s media presence
- Drive Lead Generation
- Host Impec’s quarterly Advisory Board meetings
- Brainstorm innovative and creative growth strategies
- Quantify and report performances of all digital marketing campaigns to assess against goals (CSF, KPI, and ROI)
- Predict trends and insights, and optimize spend and performance based on the insights
- Plan, execute and measure experiments and conversion tests
- Instrument conversion points and optimizes user funnels
- Collaborate with internal divisions to integrate landing pages and optimize the user experience
- Collaborate with agencies and other vendor partners
- Leverage strong analytical prowess to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Deliver thought leadership and perspective for the adoption of emerging technologies where appropriate
- Website maintenance and reconfiguration
Requirements
- BS/MS degree in marketing or a related field
- Experience in B2B digital marketing and advertising
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Mastery of website analytics tools like Google Analytics, NetInsight, Omniture, WebTrends, and the next, newest platform
- Working knowledge of ad serving tools like DART and Atlas
- Execution in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Expertise in HTML, CSS, JavaScript, and Python development and constraints
- Innovator immersed in experiences identifying target audiences to drive engagement and leads
- Strong analytical skills and data-driven thinking
- Strong copy-editing and content development skills with an attention to design
- Will have qualifications in a number of current graphics/video program
- The ability to travel on occasion
- The ability to lift 20 pounds, repeatedly
Impec Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.
Benefits
- Choice of select medical plans
- Dental Plan
- Vision Plan
- Holiday Pay
- Unlimited PTO with approval
- Paid Sick Leave