Email Marketing Manager

Email Marketing Manager
Rock City Lab, United States

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Bachelor's Degree
Total Vacancies
1 Job
Posted on
May 11, 2021
Last Date
Jun 11, 2021
Location(s)

Job Description

At Rock City Lab our goal is to improve performance across our client's brand through actively participating and advocating for each client's needs. We offer a personalizable experience that improves brand performance and enriches customer satisfaction. A Retention Specialist will be responsible for the following:

-Direct management of campaigns, flows, and other email categories

-Ideating and executing split-testing frameworks across email collection, campaign sends, as well as flow timing and design

-Monitor and report on performance effectiveness and user activity

-Create and maintain reporting frameworks for all relevant KPIs

-Manage Client communications on behalf of the Company, acting as a point of contact for Clients and acting as a bridge between the Client and the Company

-Maintain campaign performance reporting, highlighting successes, failures, trends, and opportunities

-Report on and digest data and insights from the marketing program as a whole and build recommendations tailored to the client

-Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them

-Provide project management support to ensure deadlines are met

-Create and build new relations with external partners

Requirements

The following experience and proficiencies are required:

-Bachelor's degree preferred but not required. 1 to 2 years experience in an email production role with a brand, agency, or CRM, and with a focus on DTC e-commerce as a high producer in a client-facing position either in Customer Success or Account Management - ideally, you’ve successfully managed accounts in the SMB/Mid-Market segments.

-Experience in a SaaS company with a focus on eCommerce customers is preferred - Experience with Shopify or Klaviyo? Fantastic! Expert-level experience coding emails in raw HTML (not just drag and drop). Strong knowledge of email marketing, ESPs, and best practices for email design and deliverability.

-Understanding of other messaging platforms, such as SMS and FB Messenger.

-Having an extensive understanding of email marketing best practices, email marketing platforms, and industry benchmarks

-Ability to organize, prioritize, and manage multiple tasks with great attention to detail.

-Strong project management skills and the proven ability to drive momentum. Hands-on experience executing A/B tests and analyzing results.

-Ability to maintain composure and continue to execute under pressure or periods of high stress. Willingness to dive in and find answers to complex problems where solutions may not yet be documented.

-A keen ability to teach, inform and educate customers to ensure they have a solid understanding and positive attitude towards Rock City Lab.

-Attention to detail if a pixel is out of place, you sound the alarm. Relentless curiosity and an insatiable need to know more about your client, their product, and their customers.

-Self-starter that can work independently and collaborate with a team. Ability to complete short-term and long-term goals in a proper manner.

-Highly motivated individual with a strong understanding of direct-to-consumer needs. A willingness to reject work when it’s not good enough and the ability to kindly articulate why: Clear is kind.

Job Specification

Job Rewards and Benefits

Rock City Lab

Information Technology and Services - Little Rock, United States
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