Manager, Marketing Communications, North America
Proximie, United States
Job Description
Reporting into the Senior Director of Marketing, North America, of Proximie, this an exciting role working in a cutting-edge sector of the digital MedTech space.
We are recruiting a talented individual with a passion for customer and audience engagement, story-telling, and execution. The Manager of Marketing Communications is responsible for collaborative creation and tactical execution of communications strategy that supports our global vision while being specifically focused on North America.
This person will have high visibility within the organization as well as with a broad spectrum of customers and audiences around the world. A strong sense of professionalism, willingness to handle a broad scope of projects, and attention to detail will be instrumental.
Come and join a dynamic, entrepreneurial team in changing surgery globally. Learn more at https//www.proximie.com/proximie-our-company/
Our Mission
To be in every operating room and cath lab, globally.
We save lives by sharing the world’s best clinical practice by giving every single clinician real time insights so they can provide the optimal patient care to every single patient, every single time.
Proximie is a global health technology business with offices in the UK, US and Middle East
Proximie’s platform enables surgeons to virtually transport themselves into operating theatres and diagnostic rooms anywhere in the world to visually interact and guide procedures.
It combines the best human expertise with the power of augmented reality, artificial intelligence and machine learning. Proximie has created the effect of a borderless operating theatre, where every operation in every hospital can be recorded, analyzed, and leveraged to inform best practice and create better patient outcomes now and in the future.
Proximie is deployed in over 40 countries, had completed thousands of interactions across hundreds of hospitals.
Requirements
Requirements
Position Functions (a combination of the below skills and responsibilities, dependent on candidate experience)
Communications
Identify and create effective communication approach to reach key segments and build a content pipeline to feed.
Ensure communications are consistent and aligned with brand strategy, both within North American market and aligned with the greater brand.
Work with stakeholders to obtain valuable input to foster new and evolved messaging and collateral (sales, marketing, product team, customers, and others).
Support development of needed materials and collateral in alignment with brand guidelines and Proximie vision.
Assess competitive landscape to improve messaging strategy and approach.
Management of collateral versions via sales enablement platform and routine auditing alongside collaborative and ongoing improvements
Customer Engagement
Create and grow records of enthusiastic partners and a strategy for sharing their stories via various social media and PR channels.
Develop customer-involved content (written, photo/video, and more) both directly and indirectly with agency partners to build our audience and brand.
Assist in constructing the messaging and execution plans for acquiring and engaging Proximie users.
Use several communication platforms including direct email campaigns, social media and additional channels to reach the target audience
Organize and execute educational events and live surgeries as needed
Collaborative Teamwork
Provide clear communication on progress against the goals of this role.
Be proactive in seeking input and building relationships with other departments (field sales, product, international) to help best adapt our tactics to meet the evolving needs of the business and the market.
Maintain engagement metrics/dashboard and draw actionable insights from ongoing projects.
Events
Oversee and manage both virtual and in-person events such as tradeshows and media events (budgeting, planning, vendors, execution).
Execute effective cross-functional events involving multiple stakeholders/partners.
Represent Proximie team, brand, and platform to vendors, customers, partners, and international thought-leaders to provide an exceptional experience.
Leadership
Manage competing priorities and real time requests with an exciting and rapidly growing organization
Ideate and coordinate with the Proximie team to deliver the value needed
Requirements
North America based Up to 30% travel
Education Bachelor’s degree in from a reputable institution
Experience amp; Skills
5+ years experience in marketing and communications inclusive of events, PR, social me