Product Marketing Manager
BetterHelp, United States

Who are we and why should you join us?

• We help people change their lives. BetterHelp is the world’s largest therapy service. We set out on a mission to provide everyone with easy, affordable, and private access to professional counseling: anytime, anywhere. To date, our network of over 15,000 licensed, accredited, and board-certified therapists have assisted more than 1,000,000 people. Every month, our secure website and mobile app facilitate over 5,000,000 messages, chats, voice calls, and video sessions that help people face life’s challenges.
• We’re taking mental healthcare to the next level. We combine clinical care, cutting-edge technology and data-driven product development to constantly learn, iterate, and improve. We are relentless in our pursuit of better, always questioning the status quo and discovering new ways to get things done and serve our members.
• We are a community that grows together - both professionally and personally. Even with our exponential growth, our team is kept agile and nimble, allowing you to have a huge impact and carve your own path from day one. We invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. Join us!

What are we looking for?

BetterHelp is looking for a passionate product marketer with experience in building and growing successful consumer (B2C) products. In this role, you will conduct market and user research to determine the best way to communicate our product features and value propositions, and gain a deep understanding of the customer journey. You will own and execute on our email marketing strategy with a goal of increasing user activation and revenue. You will work with our product team to develop and iterate on optimal language and content for the website, apps and email communications with a goal of increasing member conversion and retention

It is an exciting opportunity for someone who wants to execute fast and see quick results -- while making a real difference in the world.

What will you do?

• Gain a deep understanding of the BetterHelp customer journey and develop email marketing programs to acquire new members and re-activate members.
• Conduct market research, user testing to understand the best way to communicate our value propositions.
• Develop a language guide for our product and email marketing efforts, review and update language on our sites and apps to ensure consistent and on-brand content.
• Deploy A/B tests to drive the most effective ROI - both in product and for email campaigns.
• Effectively analyze and present data to the team. Proactively identify winning strategies and execute on them based on this data.
• Hire and manage external contract content writers, graphic designers as needed.
• End-to-end management of campaigns and initiatives, including developing the strategy, partnering with key stakeholders, developing creatives and assets, tracking, reporting results and ongoing optimization.
• Lead complex initiatives in a fast-paced ‘startup-like’ environment to drive flawless, on-time execution.

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Requirements

• At least 2 year of product marketing experience (with a focus on email marketing) in a B2C product with a high volume of users.
• Able to demonstrate projects which measured and significantly improved business KPIs (conversion, retention, revenue etc) using email marketing.
• Deep experience in conversion optimization and A/B testing.
• Experience conducting market and user research to develop effective customer facing content and value propositions.
• Must be data-driven, demonstrating the ability to understand key performance drivers and the ability to execute against findings. Experience with web analytics and data analytics tools.
• Strong understanding of consumer web products.
• Excellent written and verbal communication skills, and a discerning eye for design.
• Strong time management skills with the ability to work independently.

Bonus (g

Job Rewards and Benefits