Sales and Marketing Specialist
Dairy MAX, United States

The Sales and Marketing Specialist is responsible for state and or multi-county territory oversight for the implementation of the youth wellness strategy, including Dairy Optimization sales platform, Fuel Up to Play 60 and school stakeholder relationships. The Specialist must be able to foster relationships while driving for results to increase dairy sales and consumption within territory of school districts within central TX specifically Austin or San Antonio area. Preference for candidates living in the following counties: Bexar, Comal, Guadalupe, Hays, Kendall, Travis and Williamson.

Additional strategic objectives include:

• Enhance and protect the image of dairy.
• Provide a positive return on investment to our dairy farm families.
• Collaborate with influential partners to amplify our impact.
• Create lifelong loyalty to dairy.

KEY RESULT AREAS

Develop and implement local marketing plan, territory oversight and programming execution of Dairy Optimization, Fuel Up to Play 60 and key district relationships

• Build a local sales and marketing plan for each tier-targeted district within defined territory, using projections through data collection and calculation with the help of internal tools and resources.
• Achieve results-based performance objectives and goals leveraging Fuel Up to Play 60, Nutrition NOW sales platform and stakeholder relationships.
• Identify, develop and grow key operations and senior level decision-maker relationships (high, wide and deep) within tier-targeted districts.
• Responsible for leveraging state program data reporting (i.e. enrollment, free and reduced %, ADP, etc.) results, trends, and opportunities of territory to /with Sales Manager to reach objectives, growth targets and
• Execute tier-targeted district communication plans with the school marketing leadership team and Sales Manager resulting in school model and dairy expansion.
• Consistently and accurately update and manage tier target data into Salesforce.

Oversee district connectivity through communication, territory data analysis, support team integration across markets

• Support reporting for individual territory from School Marketing Access (SMA Database) and Salesforce to reach objectives, growth targets and goals within tier-targeted districts.
• Support implementation of stakeholder initiatives such as school breakfast roundtables, professional development trainings and dairy education efforts.
• Support implementation of NFL contests, FUTP 60 events, stakeholder conferences and other dairy education initiatives such as 1% flavored milk conversion.
• Works closely with School Marketing Communications Manager to meet or exceed expected outcomes generated by marketing communication vehicles.

Execute district grants including reviews, assessment and implementation, implement assets, support contests, media events and conferences

• Execute grants and break-even analysis ensuring a positive ROI to grow dairy sales.
• Collaborate with school marketing leadership to identify marketing and communication needs for the team and stakeholders.
• Collaborate with school marketing leadership to set and participate in team School Marketing meetings and other business as needed.

Requirements

Education and Experience

Bachelor’s Degree from accredited college or university in marketing, school food service and/or nutrition, and 3+ years of experience in related fields or a combination of education, marketing and sales experience providing equivalent knowledge.

Sales or purchasing experience within the education sector of food service management, a plus.

Knowledge, Skills and Abilities
Knowledge:

1. Knowledge of how to influence decision makers and others to achieve results.
2. Knowledge and/or ability to grow dairy sales and consumption using data analysis, setting dairy-specific district goals.
3. Knowledge of and experience with the structure, function and policies of state agencies involved in nutrition programs (such as the Department of Education, Department of Agriculture and the Department of Health) and the implementation policies at the district and school level.
4. Knowledge of the dairy industry to reflect the industry’s integrity and provide accurate responses to questions.
5. Knowledge of nutrition concepts and principles to provide and interpret accurate information.
6. Knowledge of and ability to seek out current dairy nutrition research and the nutrition impact of dairy products in maintaining good health

Skills:

1. Skill of organizing work priorities and accomplishing a goal on time within budget.
2. Skill of presentation (verbal and written) to influence decision m

Job Rewards and Benefits