About us:
The Hut Group, THG is one of the world's largest and fastest growing online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors in over 160 markets worldwide. Our in-house teams create brilliant digital brand experiences built on our bespoke proprietary technology platform, that is used by hundreds of millions of people around the world today. With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.
Our culture is fast-paced and ambitious - we like to move twice as fast, as others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength, and we have over 5,000 diverse, smart thinkers across the globe, who are encouraged to think creatively and empowered to turn their ideas into actions.
To support our ambitious growth, we are looking for commercially astute, ambitious individuals, that can bring fresh and innovative thinking to THG, and play a part in driving the Group forward on its truly exciting journey.
About the Division:
Lookfantastic is Europe’s No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world’s greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever-expanding team as we strive to become the World’s No1 Online.
About the Role:
The Senior Affiliate and Partnership Marketing Manager is responsible for driving forward the strategy, framework and performance for affiliate, influencer and marketing partnership channels whilst acting as a key business stakeholder for projects and efficiencies within their remit. This role will report to the Marketing Director.
Responsibilities:
- Develop and implement a best in class US affiliate, influencer and marketing partnership strategy across Dermstore, SkinStore, Lookfantastic and Glossybox.
- Ownership of the affiliate, influencer and marketing partnership performance sales, cost and ROI budgets and KPIs for Dermstore, SkinStore, Lookfantastic and Glossybox
- Contribute to driving increased marketing efficiency through identifying cost re-investments on existing customers and non-incremental activity
- Establish and maintain effective relationships with our key business partners, both internally and externally to ensure best in class principles and training is provided.
- Drive forward best in market platform on-boarding for localized marketing partners, ensuring global strategy is localized to maximize results.
- Establish clear new customer acquisition driving initiatives to exceed growth targets
- Identify non-traditional affiliate partnerships and develop our program accordingly i.e. Bank Linked Programs and B2B Brand Relationships.
- Establish the role of content partners within the marketing mix, supporting PR and earned media initiatives.
- Work with the other affiliate and influencer teams in THG to identify and contribute to areas of best practice and innovation.
- Manage the affiliate network meetings to ensure clear process and accountability, including weekly, monthly and quarterly.
- Develop local influencer selection process in line with global guidelines to drive forward influencer best practice.
- Build out the influencer campaign planner and relevant activations in line with the overall site trading and marketing calendar as well as brand JBPs.
- Collaborate with partnership teams to contribute towards strategy meetings and build-out the performance marketing component of JBPs
- Stay up to date with the affiliate, influencer and partnership marketing industry and news, share knowledge with the local and global teams
- Look for opportunities to drive forward platform enhancements to position ourselves ahead of the market
- Lead the affiliate and influencer teams and ensure all employees buy into the company vision and embody the beauty manifesto. Provide direction to the work and resources of our business and ensure we recruit and retain the best staff, ensuring they are trained and well-motivated to achieve our mission and objectives.
- Continually research and understand your competitive environment to ensure that we remain at the forefront of our industry