Head of Product Marketing (US)
Harbr, United States
Job Description
We’re currently in the middle of a really exciting period of growth here at Harbr. We’ve been around since 2017, but until May last year, we had been operating in stealth-mode while we focused on building the best product possible. In November 2020, 6 months after emerging from stealth, we announced our $38.5m Series A, led by Dawn Capital and Tiger Global. We’ve already started to onboard a series of exciting enterprise clients, and are looking to grow the team at lightning pace.
We've recently added our awesome Head of Marketing to the team, and are looking to start building the wider marketing Leadership organisation - starting with a Head of Product Marketing. We're looking for someone who can help us tell the story of our incredible product, take it to market, positioning it in the right way for the right audience, developing rich, impactful GTM programmes by sector, persona, vertical etc.
As with all of our roles, this position is completely remote, and can be based anywhere in the UK or the US.
Requirements
What you’ll be doing:
- Develop go-to-market programs by segments, personas, verticals
- Define and own messaging and market differentiation per target audiences
- Manage the product and solution launch cycle and create collateral to bring new features to the market
- Produce sales and customer enablement resources and training
- Produce thought leadership and product-related materials
- Assist the marketing team in planning and executing demand and lead generation campaigns
- Produce customer lifecycle and customer marketing content to drive product adoption
- Research and report on our competition and industry trends
- Own field enablement teams to ensure go-to-market teams are able to effectively position and sell solutions and win competitive deals
Who you are:
- 6-8 years of experience in product marketing for high growth B2B startups, SaaS experience preferred
- Experience managing marketing professionals as well as the entire product marketing function
- Experience in developing presentations and messaging
- Demonstrated expertise in writing short- and long-form product marketing content
- Proven ability to produce high-quality output under tight deadlines, with minimal guidance
- Proficiency writing about technology solutions
- Excellent verbal, written, and interpersonal skills
- High attention to detail
Benefits
UK-based Employees
- Competitive compensation
- Company equity
- Generous paid time off (28 days excluding public holidays)
- Flexible work arrangements, including work from home and work from anywhere
- Life insurance from YuLife
- Workplace pension
- Perks and discounts programs
- Weekly team social activities
US-Based Employees
- Competitive compensation
- Company equity
- Generous paid time off (28 days excluding public holidays)
- Flexible work arrangements, including work from home and work from anywhere
- Insurance coverage from top carriers, including health, dental, vision and life insurance
- 401(k) retirement plan
- Perks and discounts programs
- Weekly team social activities