Product Marketing Manager
Decision Link, United States

We are looking for a Product Marketing Manager to support our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

For this role, you’ll be both a creative and quantitative thinker. You should be familiar with various product marketing techniques, like targeting, competitive intelligence, packaging and competitive pricing strategies.

Your goal will be to develop and implement the most profitable plans to position our products and work with our product group and CMO, to launch and promote the product offerings.

Responsibilities:

• Study company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, partner, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements

• Proven experience as a Product Marketing Manager, Brand Manager or similar role
• Excellent competitive pricing and packaging skills
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• BSc/BA in Marketing, Communications or similar field

Job Rewards and Benefits