Director of Performance Marketing (Acquisition)
SamCart, United States
Job Description
SamCart is one of the fastest growing e-commerce platforms because it’s built for the most popular type of new business, direct-to-consumer. Instead of building bloated eCommerce stores, SamCart lets product creators create beautiful pages that showcase individual products, which leads to higher conversions, and increased average order value.
SamCart is looking for a performance-driven Director of Performance Marketing (Acquisition) to own our digital acquisition efforts. You will take an engine that is well-funded and proven at scale, and build out an entire team to drive the development and growth of new and existing channels, taking us all to the next level.
This will be a win/win and you will be the right team member if you:
Requirements
This will be a win/win and you will be the right team member if you:
- Are an inspiring and diligent leader
- Have prior experience building acquisition teams at high-growth companies (gt;75% YoY ARR growth)
- Achieved B2B and D2C lead quantity, quality and funnel velocity acceleration
- Have worked with Executive Leadership, Sales, Partner, Product, Success teams and other key stakeholders across the company to understand and create a strategy that reflects the priorities of the business
- Have determined the KPIs and built the processes that teams need to execute effectively within the context of the larger goals
- Created customer journey mapping to open and accelerate new direct and indirect selling motions
- Live and enhance our culture of trust and transparency through day-to-day leadership
- Enjoy the process as much as the outcomes, and foster a culture that is data-driven
We want A-players who believe in our mission, share our values and aren’t afraid to join us on this game-changing ride. You must bring a passion to both inform our strategic thinking and tactically raise our marketing effectiveness and impact. Using your B2B SaaS background and skills, you will join us on a journey to stretch the marketing team's contribution and impact beyond traditional boundaries, setting new thresholds for best-in-class performance.
Responsibilities:
- Diagnose the lead generation and development process (traffic to trial; trial to MQL amp; SQL) to remove bottlenecks and prescribe changes to targeting, messaging, campaign execution and lead development tactics.
- Manage, analyze, optimize and scale current campaigns to increase user acquisition and drive revenue
- Manage significant advertising budget to a RoAS target
- Understand at a detailed and tactical level the conversion rates at each stage of lead and opportunity development and identify the levers that increase conversion rates.
- Mastery of buying behavior and motivations.
- Work with your team to develop a marketing strategy that finds the balance between prioritizing campaigns to increase revenue immediately vs. initiatives that build SamCart’s value long-term
- Deliver critical reporting and analysis to the rest of the leadership team
- Translate the Board and Leadership’s company goals into marketing team initiatives
- Work cross-functionally with other team leaders to ensure Marketing’s needs are met, as well as meeting the needs of other departments
What Success Looks Like:
- Growing key revenue 100% YoY
- Adding hundreds of new accounts each month
- Exceeding revenue quotas
Ideal candidates should have professional experience in the following:
- 6+ years performance marketing experience
- Strong analytical skillsmust have the ability to turn data into optimizations across the team. You’re obsessed with CAC:LTV, ROAS, etc
- Deep and working knowledge of both traditional and digital marketing, particularly paid channels including Facebook, Search, Google Content Network, LinkedIn, YouTube and native ad platforms
- Previous experience building and/or managing large acquisition teams
- Experience hiring, training, measuring and incentivizing digital marketers
- Deep experience in scaling paid digital acquisition channels including search and social
- Ownership and pride in your performance and its impact on company’s success
- Strategic mindset, with ability to make difficult decisions
- Highly professional with excellent communication
Benefits
At SamCart, our goal is simple: to build the #1 direct-to-consumer eCommerce platform that empowers entrepreneurs to grow their businesses. Our team works hard, supports each other, and enjoys these awesome perks.
- Stock options
- Unlimited PTO policy
- Flexible work schedule
- Awesome offices with awesome people
- (Covid Update: