Brand Marketing Manager
ActivTrak, United States
Job Description
About ActivTrak:
The sudden rise in new remote work models has triggered an increase in the adoption of collaboration tools, an acceleration of digital transformations, and the need for visibility into how work gets done. Legacy metrics for assessing productivity in the workplace alone, are no longer sufficient for making the right business decisions in today’s reality. Companies must redefine their tech stack and data-driven dashboards to gain insights into how to inspire employees, boost team efficiency and promote positive outcomes-- all while building a culture based on trust and transparency. Redefining the measurement of performance in the workplace is one of the most important things an organization can do to modernize their workplace. And at ActivTrak, we’re taking on this challenge.
ActivTrak is a product-led, innovative software company that introduced it’s award-winning workforce analytics platform in 2015. Our cloud-based platform provides productivity insights into how teams work, improving employee and customer experience, while also enabling better business outcomes. At ActivTrak, we recognize the powerful link between these two concepts and we're on a mission to understand it more every day. Alongside 9500+ paying customers, our team uses the platform internally to assess team and organizational performance, hone product features, develop best practices, streamline processes, invest in new innovations, and promote a culture of immediate feedback and transparency.
We are a fast-growing, agile company with a forward-thinking, inclusive culture. Our teams are encouraged to collaborate daily to solve challenges, create and champion new ideas, and execute initiatives that help global customers and their modern workforces succeed by working better together. We’ve grown our team to over 100 people, raised over $70M from some of the best venture capital firms around like Sapphire Ventures and Elsewhere Partners, and have experienced triple digit growth with ARR in eight figures. Customers love our productwith an average rating of 4.7/5 stars across 800+ online reviews.
Requirements
What you will do:
As the Brand Marketing Manager, you’ll report to the Director of Brand Marketing and play a key role in helping to grow the ActivTrak brand. You’ll touch a little bit of everything - the blog, social media, PR, events, campaigns, content, etc.
Manage the blog. Lead bi-weekly planning sessions with key stakeholders to plan content, manage editorial calendar in Monday.com, publish content weekly.
Edit and proofread a variety of materials to ensure consistency in formatting, tone, and voice in all communications.
Publish press releases to the website.
Help manage internal communications.
Provide ongoing support related to brand awareness and demand generation initiatives such as content strategy, campaign planning, social media and events.
Help with the creation of dynamic content/stories through creative writing in a variety of formats, including blogs, video scripts, digital campaigns, and social media.
Collaborate with peers across business units to plan and develop content to meet their objectives.
Be exceptionally pragmatic. Working in a start-up environment requires that you’ll be able to make the right trade offs to progress projects while balancing constraints and input. We’re looking for a candidate that can be pragmatic, and has the ability to make decisions based on data.
Your experience:
We’re looking for a passionate brand marketer with 3-5 years of relevant experience
A strong mix of creative, project management expertise
Strong content creator from ideation to execution
Have an excellent eye for detail and determination for getting results
Exceptional communication, organizational and prioritization skills as well as command of grammar and punctuation
Familiar with social media platforms
Effective in building, nurturing and maintaining strong relationships
Self-motivated, and comfortable working in a remote position
Benefits
Work environment:
Position is remote within US
Minimal travel
Limited physical demands
We have seven foundational values that are core to who we are and how we work:
Customer-focused: Our customers are the lifeblood of the business
Respectful: Treat everyone with respect, decency and kindness
Innovative: Be bold; experiment and learn/fail fast
Data-driven: Measure what matters most
Open and direct: Engage is open and direct dialogue across teams
Accountable: Be accountable to each other, our customers, our partners and yourself.
Execution-oriented: We value the spirit of debate, new ideas and f