Us in a nutshell
Mightier is a family-based program developed at Boston Children’s Hospital that empowers children to build emotional strength and supports the caregivers who love them. With Mightier’s innovative game system, players are able to practice keeping their cool while playing fun, award-winning mobile games. Three clinical trials at Boston Children's Hospital, Harvard, and Mass General have shown Mightier works as well as medications. The program has served over 25,000 families with over 10 million games played. Our mission is to empower every child to build emotional strength.
Why is this role important?
We believe the best way to solve the access, stigma, and engagement problems in mental health is to give families direct access to an empowering, proven program. There are gt;20M+ kids struggling with ADHD and anxiety and millions more who could benefit from learning self-regulation to help them thrive in life.
Mightier is looking for an experienced Senior SEO amp; Content Manager to become a part of our growing marketing team! The Sr SEO amp; Content Manager will lead the content strategy and Search Engine Optimization (SEO) of our website and drive the growth of our organic acquisition channels.
Key Responsibilities:
- Develop and oversee digital content strategies and objectives for Mightier’s website, digital properties and app store pages.
- Manage both existing and new content creation projects from inception to completion.
- Develop strategies to grow organic traffic through content and referral partnerships
- Work closely with other members of the marketing team and cross functional partners on optimizing all content for SEO
- Develop a backlink strategy and find opportunities to partner with other content providers, organizations, institutions and blogs to bolster organic growth
- Write content and edit content produced by direct reports with SEO and digital content best practices in mind.
- Thoroughly understand the Mightier brand and ensure consistent expression of voice and message across all digital properties.
- Provide direct feedback/analytics on KPIs to improve performance of content initiatives.
- Evaluate Mightierr's current SEO state and outline opportunities to increase inbound traffic based on these findings
Requirements:
- 7+ years of digital marketing experience that includes creating and managing online content
- 5+ years’ SEO experience, 2+ ASO experience
- Strong analytical and project management skills; ability to handle multiple ongoing projects in a fast-paced team environment.
- Exceptional interpersonal skills, including strong verbal, listening and written communication.
- Strong writing and editorial skills.
- Exceptional time management and project management skills with the ability to multitask and prioritize as needed.
- Ability to learn quickly, synthesize and take action based on learnings.
- Adept user of Ahrefs, Google Analytics, Google Search Console, Google Data Studios and other keyword analysis tools
- Ability to think creatively and solve problems