Senior SEO Manager
365 Holdings, United States
Job Description
About 365 Holdings
OUR PURPOSE - 365 Holdings is a Vertically Integrated Holding Company of DTC-centric Brands. We exist to build a high performing team of growth-minded professionals that makes an impact on the landscape of consumer brands.
OUR VALUES - Many companies speak to culture, we live it. Our core values are:
- Team and Culture First
- EQ over IQ
- Winners Keep Score
- Relentless Execution
OUR CULTURE - To understand our culture you need to understand the detail behind our mission to make an impact on the landscape of consumer brands. You’re probably asking yourself how does a little company in Akron, Ohio ‘make an impact on the landscape of consumer brands’? Here’s what we believe...
- The modern version of Consumer Brands arrived in America shortly after World War II. For the next 60+ years consumer spend has been captured by a small handful of very big brands who reached consumers via mass media (Radio, TV, Billboards). The internet has changed all of this. The future of consumer spending belongs to a large number of small and mid-sized brands that connect with consumers on a much deeper level through technology and modern media (communities, video, voice, and more).
- We believe that the future landscape of consumer brands is dominated by these Micro Brands that grow through a combination of Direct Response advertising and operating as media companies themselves.
- 365 Holdings is built on durable capital for the express purpose of being the long-term home for these Micro Brands. We are a home for these brands to see profitable, sustainable growth for years to come. Operationally, we accomplish this through our vertically integrated shared services model; fundamentally, we accomplish this through a company culture that embraces our core values.
About the Role
In this role you will achieve the following results:
- Outrank our eCommerce stores and blogs ahead of our competitors for broad category search terms
- Collaborate with our CX and IT teams to drive site speed and usability
- Grow the authority of our brands in the niche markets through best in class content marketing
- Drive success for the marketing team by growing our organic web traffic and revenue
While achieving these results with a high standard of excellence you will:
- Own SEO in the organization:
- Setting the strategy for ranking initiatives and content development
- Set standards for content optimization
- Work with closely leadership to set budgets for contract writers and content creators to support our SEO goals
- Manage the execution of on-site and off-site efforts through in house and contracted resources
- Report on performance and progress to leadership
- Manage our content affiliate channels that compliment our SEO efforts
- Function as the de facto PR Department and handle any inquiries or opportunities for partnerships, affiliate deals, press, sponsorships, etc.
This is a key role in our marketing organization that will work closely with both the VP of Marketing and our CEO.
We expect you to come in as an SEO expert but we will train you in our brands, our culture, our business model, and our operational methodologies.
About Our Recruiting Process
- Step 1 - Apply Now!
- Step 2 - Learn more about 365 (we publish a lot of content so do your homework!)
- Step 3 - Video Interview - qualified candidates will be invited to send in a brief video as their first step.
- Step 4 - What to expect
- Interviews - our process is fairly quick and will only involve 2 or 3 interviews max.
- Meet the Team - during the interview process you’ll get the opportunity to meet some members of the marketing and leadership teams.
- Timeline - we are looking for the ideal candidate to join us quickly!
Requirements
About the Ideal Candidate
The first of our four values is Team and Culture First. Our most important evaluation criteria for candidates is their fit within our organization and how closely they align with our core values.
In addition to being a good fit with our team you identify with and thrive within our next three values:
- Empathy and Communication (365 Core Value: EQ Over IQ)
- Hustle and Determination (365 Core Value: Relentless Execution)
- Sales and Marketing is in your Blood (365 Core Value: Winners Keep Score)
Beyond these core values you possess a few key attributes:
- Subject Matter Expert - You are already reading SearchEngineJournal every day and can recite the 10 most recent google algorithm updates by code name.
- Infinite Learner - You set goals for your own success and invest in personal development and education