The RoleAs an Account Director, you will serve as a key relationship team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. This position will also draw on project management skills, including project definition, scope and risk management; strategy, including understanding of business and marketing objectives; measurement, and analysis.
*This position is not eligible for immigration sponsorship
#LI-ADYou Will Be
- Managing the client relationship and act as the lead point of contact for all client requests
- Seeking opportunities to advance the client relationship and identify new business opportunities
- Developing a deep understanding of each client’s business, industry, and competition
- Bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
- Owning all aspects of the statement of work including management of deliverables, drafting new versions during renewal periods and change orders when required
- Leading weekly client status calls, quarterly business reviews, and other client meetings
- Leading the development of integrated marketing plans across multiple channels (paid search, SEO, email, display, social, etc)
- Interpreting results from various analytics sources to ensure client’s goals are being met and identify areas for improvement
- Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
- Serving as quality control for all deliverables
- Managing projects on time and on budget, inclusive of project plan development, distributing call recaps, agendas, deliverables, and reporting
- Overseeing account and specialist teams on a project and client basis
You Must Have
- 5-7 years experience marketing in digital channels search (organic and paid), social, email and working with creative and development teams to produce digital assets and websites]
- Bachelor’s degree in Marketing, Communications, or related field
- Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
- The ability to work in a team structure that fosters collaboration
- An energetic attitude and be passionate about your career
- Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
- Solid and proven ability to help lead a team