ADK Group, a projekt202 company, is a Boston-based technology consultancy that has built digital products for leading local startups like Firefly Heath and Wasabi Technologies and global institutions like Mass General Brigham, Santander Bank, and Brown-Forman. We are a part of projekt202, a global experience-driven transformation consultancy. The ADK team is primarily based in downtown Boston, with additional talent hubs in Louisville, KY and Medellin, CO.
ThePrincipalProduct Strategistis a passionate, well-rounded strategist that is responsible for developing and stewarding the strategic vision forproductswithminimal oversight. TheProduct Strategisthas been practicing research and design for 7+ years and is able to synthesize both user and business insights to create actionable solutions that further the client’s business.TheProductStrategistcollaborateswiththeProductOwners,UX Designers, and Technologists to ensure thatthe focusacross multiple productsremains on user and business needs.Responsibilities- Works with the Experience Strategy Director to help shape and guide the overall strategic approach, by incorporating user/ business perspective to meet objectives.
- Accountable for the development of the experience vision for the product, application, or service it delivers, based on the research.
- Work closely with clients in a consultative and advisory capacity to help facilitate challenging decision-making processes.
- Owns and communicates the strategic vision and anticipates potential pivots of the engagement for the team and the client throughout delivery.
- Develop applicable solutions such as: business justification, organizational readiness models, go-to-market strategies, etc., when appropriate.
- Recommends and conducts various analyses to further inform a strategic POV, such as: competitive landscape and parallel industry analysis, market sizing, SWOT assessments, heuristic reviews, bench marking, etc.
- Synthesizes primary and secondary user research (qualitative and quantitative data) from user, business and competitive/parallel industries to generate ideas for business opportunities, value propositions, and product/service solutions that are tied to user/target needs, desires, and motivations
- Evaluate existing client data, such as operational and transactional data, sales and performance projections, and existing market research, to form POVS and recommendations.
- Leads teams developing an empathetic understanding of a product or service’s users using qualitative and quantitative research techniques.
Skills and Qualifications- 7+ years professional experience with qualitative user/market research activities, within the Agile methodology, including but not limited to: contextual inquiry and ethnographic techniques, participatory design, heuristic evaluation, usability testing, persona creation, and user journey mapping. Experience with quantitative research methods and data analysis.
- Business acumen and experience with in-house business strategy group or professional service experience a plus
- Proven ability to work within a fast-paced, collaborative, consultative and sometimes ambiguous pursuit and delivery process, to uncover insights and opportunities that inform clients’ business and product decisions, as well as the design of products, services, and experiences
- Strong consulting experience required.
- Excellent communication and presentation skills. Ability to influence and persuade peers, team, leadership and clients
- Problem solver (not just good at pointing them out) and negotiator
- Ability to (infrequently) travel for research activities and client meetings, as needed
Education- Bachelor and/or master’s degree in a Relevant Field of Study (e.g. Business Strategy, Human-Centered Design, Market Research, Interaction Design, Visual Design, Ethnography, Graphic Design, Engineering, etc.)
Compensation, Benefits, and Perks- Competitive market salary
- Generous PTO
- 401k matching
- Comprehensive medical, dental, and vision coverage
- Employer-paid short term disability and long term disability
- Employer-paid life insurance
- Student loan repayment program
- Significant internal growth opportunities (we’re growing quickly!)
- Professional development opportunities
Are you up to the challenge?ADK Group, a subsidiary of projekt202, LLC. is an equal opportunity employer, and we value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.