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Content Marketing Strategist
SugarCRM, United States
Experience
1 Year
Salary
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Oct 26, 2021
Last Date
Nov 26, 2021
Location(s)
Job Description
About SugarCRM, Inc.SugarCRM is a customer experience (CX) leader enabling businesses to create profitable customer relationships by delivering highly relevant, personalized experiences throughout the customer journey. We empower companies to strengthen existing customer relationships, create new ones through actionable insights and intelligent automation and better understand the customer at every stage of the journey. This enables businesses to accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty. Our easy-to-use, intuitive platform makes customer experience easy and accessible for everyone, allowing marketing, sales and services professionals to focus on high-impact, value-adding activities that create customers for life.
SugarCRM will continue to offer a flexible workplace supporting employees interested in either working in one of our physical offices, working from home, or working from a combination of the two. Please work with your recruiter to understand any location constraints of a particular role and to communicate your location preferences.
Writing is like painting with words, the paper is the canvas, the pen is the brush, the words are the colors and the verbs, nouns and adjectives are the blending of the hues that add depth to the picture you are creating. Reed Abbitt MooreSugarCRM is looking for an experienced Content Marketing Strategist who is passionate about tech and latest marketing trends to join our Content amp; Creative Marketing team. If you consider yourself to be a self-starter with an interest in telling stories as a way to enable users of technology, a love for copywriting, optimization, and analysis then this position is for you! This role reports directly to the Director, Content amp; Creative and is either fully-remote or based in one of our many offices.The ideal candidate loves to write and has experience in producing a wide variety of content, but also has the ability to put a thoughtful and strategic content strategy in place to support business objectives. The ideal Content Marketing Strategist must work closely with marketing team members, communicating goals and providing updates effectively.Responsibilities: - Own the creation and implementation of SugarCRM’s content marketing strategy including the development of themes/topics and content creation.
- Research, write, and edit content pieces (blog posts, whitepapers, webinars, tutorials, videos, presentations, and more) that are aligned to the content strategy.
- Work with both internal and external content creators and subject-matter experts to make sure deadlines are met and messaging is on-brand, concise, and visually appealing
- Responsible for understanding Sugar's corporate positioning and applies it accordingly across various content with the appropriate tone and voice
- Is able to report on and articulate the value of content marketing activity as a driver of lead generation and brand awareness.
- Working alongside other team members to manage and successfully execute the content marketing calendar
- Establish workflows and best practices for requesting, creating, editing, publishing, and retiring content
- Provide project management support on key marketing initiatives
- Work with Marketing Automation, SEO, and Social managers/teams to coordinate execution of marketing campaigns
- Keep up-to-date with on-page SEO best practices and trending industry topics for content creation support
- Communicate results of marketing campaigns and suggest tests to continuously improve results
- Assist with other marketing projects when needed
What Success Looks Like: - Ownership of content marketing strategy
- Produce ready-to-publish articles on a weekly basis.
- Produce at least one ebook / white paper on a quarterly basis
- Potential to people-manage and coach direct reports including (but not limited to) social media and communication team members
- Strong familiarity with SugarCRM’s solutions offering
Qualifications:- 7+ years of content marketing experience, specifically in the SaaS B2B-space
- Familiarity with Adobe Creative Cloud (Photoshop, InDesign amp; Acrobat), Canva, WordPress CMS, Microsoft Office, Grammarly, Google Workspace and project management tools such as Teamwork.com
- You have strong project management, interpersonal and prioritization skills
- You are an outstanding written and verbal communicator (writing samples will be required)
- You are able to simplify and translate complex topics and technologies for multiple audiences
- Experience brainstorming with marketing teams on new campaign ideas
We understand that no candi Job Specification
SugarCRM
Information Technology and Services - San Jose, United States