Who We AreRed Canary was founded to create a world where every organization can make its greatest impact without fear of cyber attack. Our combination of market-defining technology, processes, and expertise are preventing breaches every day. We are completely changing the way security is delivered and setting the new standard for security. If our mission resonates with you, let’s talk!
What We Believe In- Do what’s right for the customer- Be kind and authentic- Deliver great quality- Be relentless
Challenges You Will SolveAs a Field Marketing Manager, you will be responsible for analyzing sales pipeline health, developing relevant insights, and crafting, executing, and measuring campaigns and events to build and progress sales pipeline within your region.As the trusted advisor to sales leadership, you will have an in-depth understanding of the nuances of your region. You will also collaborate and connect with cross-functional marketing teams to ensure you are actively sharing feedback from the field to influence upcoming programs and campaigns.
Please note, we are also open to candidates who are located in:PennsylvaniaNew JerseyKentuckyNorth CarolinaSouth CarolinaAlabamaGeorgiaDCMississippiDelawarePRMarylandTennessee VirginiaWest VirginiaWhat You'll Do
- Have complete ownership of your regions marketing campaigns, events, and programs, from beginning to end.
- Plan, build, and assemble event concepts and campaigns based on target customer data using global standard methodologies including allocating budgets, selecting the tactical mix, crafting offers and calls to action, and setting the individual program goals and measurement criteria for all campaigns.
- Execute programs while utilizing your creativity and expertise to develop outstanding scalable, digitally led and in person experiences to drive new logos.
- Forecast, measure, analyze and report on the impact of event/campaign demand creation activities on sales pipeline, revenue, and conversion against the agreed pipeline goals.
- Own regional pipeline targets, marketing lead funnel, and conversion metrics for go-to-market, as well as the team’s efforts to improve and optimize.
- Communicate regularly with partners on program results and findings for digital activities and events; aggregate results weekly, monthly and quarterly.
What You'll Bring
- Bachelor's degree or equivalent practical experience.
- 4 years of proven experience in a B2B field marketing role.
- Experience working in the information security industry.
- Experience with customer relationship management (CRM) systems, marketing automation tools, and tracking tools.
- Experience planning and executing marketing programs with cross-functional partners.
- Experience working towards strategic goals preferred.
- Experience with planning and executing multiple, sophisticated marketing programs preferred.
- Experience managing agencies, vendors, and large projects preferred.
- Experience in enterprise account-based marketing (ABM) preferred.
- Experience developing and executing marketing plans for sophisticated accounts preferred.
- Excellent problem-solving, strategic, and analytical capabilities preferred.
Targeted base salary range: $105,000 - 125,000 (depending on experience) + bonus eligibility and equity.
Why Red Canary?Red Canary is where people embody our mission to improve security outcomes for all. People work hard to maintain a culture that encourages authenticity in order to do your best work. Our people are driven and committed to finding the best security outcomes, delivering real and actionable answers, and being transparent along the way.
At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. For a full list of benefits, please review our Benefits Summary:https://redcanary.com/wp-content/uploads/2021/01/Benefit-Summary-Red-Canary.pdf
Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.