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Lifecycle Marketing Specialist (Nashville, Austin or Remote)
Eventbrite, United States
Experience
1 Year
Salary
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Oct 29, 2021
Last Date
Nov 29, 2021
Location(s)
Job Description
THE CHALLENGEAs the live events industry recovers and in-person gatherings resume, we have a lot to share with our large and diverse set of customers. Our product is quickly evolving and there is much we can do to help drive our customers' success. The perfect candidate for this role is someone who is comfortable in a fast-paced, collaborative environment and who already has some experience supporting email marketing campaigns.
THE TEAM
The Eventbrite Marketing team is a centralized, multi-disciplinary group of strategists, creatives, researchers, and makers, who work to acquire and retain event creators and attendees, while building a strong, enduring, and loved brand. The Customer Marketing team is tasked with building stronger relationships with customers through engaging lifecycle marketing campaigns, cross-sell and upsell campaigns, and increasing loyalty and retention that will drive meaningful business impact.
THE ROLE
We’re looking for someone who already has some experience supporting email marketing campaigns throughout a customer's lifecycle. You will be responsible for creating, executing, and maintaining campaigns and marketing plans. In this role, you will need to develop a deep understanding of our customers and their journeys, as well as work with cross-functional teams to maximize business impact. You must have excellent written communication skills, a keen attention to detail, be able to manage multiple concurrent projects, and meet tight deadlines. YOU WILL- Manage the day to day operations of the email program
- Build user segmentation, based on a deep understanding of our customers and their lifecycles
- Continually drive for incremental improvements and optimizations in our lifecycle performance
- Help develop and execute test to improve conversion rates, and other key metrics
- Measure, monitor, and report on performance metrics for all email types, deriving key insights from data and suggesting adjustments to strategy and tactics in response
- Maintain the health of our customer databases, including deliverability, cleanup, and data integrity
- Partner with the programs and content teams to develop the content, copy and segmentation for our email campaigns
- Collaborate with the rest of the channel marketing team to create and execute integrated, cross-channel campaigns
- Partner with global marketing partners to provide best practices, benchmarks and execution supportAssist with distribution efforts in channels outside of email, as needed
THE SKILL SET- 2+ years of email marketing experience
- A keen attention to detail and excellent organizational and project management skills
- Experience with email delivery platforms, customer relationship management software, and data warehouses
- Strong Excel skills and the ability to manage and analyze large sets of data
- Experience running A/B tests and deriving insights that drive strategy
- Ability to write effective copy is a must
- Advanced email HTML coding abilities are strongly preferred
- "Can-do" approach to a varied workload and resourceful problem-solving instincts
- Bachelor’s degree
TECH STACK- Salesforce
- Google Analytics
- Google Suite
- SQL
- Marketo
- Klaviyo
BONUS POINTS- Experience with Hubspot, Gainsight, and/or Intercom
- SQL, Tableau, and/or Salesforce experience
- Photo and/or graphic-editing skills (for minor changes on the fly)
- Experience presenting data insights and recommendations to senior leadership
- Active Eventbrite user with a passion for live events
WHAT WE OFFER At Eventbrite, we strive to support our Britelings and their loved ones through different stages of life with robust and attractive benefits, financial and physical wellness options, and great perks.In addition to offering a competitive salary and company stock, we have other great benefits available. In the Briteland, you’ll find great medical plans, fertility and adoption benefits, wellness reimbursement, generous parental leave, on-site services, and much more.
We care about your mental health and wellbeing Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You’ll also have access to private medical insurance for you and your family, that includes dental care. And if you like sports, we have our wellness program to pay for your gym expenses.Ongoing training and career development is an important part of our cultureWe offer unlimited access to courses in Udemy, language exchange programs, internal training, Briteling talk Job Specification
Eventbrite
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