Associate Director, Creative Content
Wattpad, United States

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Jan 15, 2022
Last Date
Feb 15, 2022
Location(s)

Job Description

Wattpad is a global multiplatform entertainment company whose vision is to entertain and connect the world through stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Every month 90 million people around the world spend over 23 billion minutes on Wattpad to share and discover stories they can’t find anywhere else. Our brand banner includes: Wattpad, Wattpad Labs, Wattpad WEBTOON Studios, Wattpad Books and Wattpad Brand Partnerships. We’re proudly based in Toronto, but our reach is global. Come build the future of entertainment and storytelling, and write your next chapter with us!
We are seeking a strategic and hands-on Associate Director, Creative amp; Content. Reporting to the Creative Director, you will drive the success of creator programs that enable us to cultivate the world’s largest community of writers and ultimately drive creator loyalty.
You will be responsible for leading in the development of content and social strategies for Wattpad, telling our story on platforms like TikTok amp; Instagram, and helping grow new channels as they emerge. The ideal candidate understands how to turn data and insights into content that will help us win writer loyalty and get fans excited about our top IP. They also bring leadership skills that can inspire and motivate a small team. What you'll be doing:
  • Work closely with the Creative Director to ideate and plan exciting content for in-app, social, and email.
  • Collaborate with our marketing team to identify and develop strategies to create and grow community engagement across the lifecycle of a story.
  • Manage the day to day relationship with our social media agency, keeping lines of communication open, briefing content for our international channels, and overseeing ongoing community moderation efforts.
  • Develop new content channels and always-on approaches to social that prioritize writer trust and community engagement around our top IP
  • Potential for managing two or more direct reports, including: Social media manager - overseeing day to day execution of content across channels. Social media coordinator - supporting content development amp; moderation
  • A trusted member of the Marketing leadership team, supporting process and culture initiatives that enable Marketing to be seen as a highly effective and critical strategic partner within the organization.
  • Create wrap reports that look critically at the performance of content and tactics to help us better inform future work.
  • Understand how to respond to a social crisis
What we're looking for:
  • Bachelor’s degree or equivalent in business or communications
  • 8+ years of experience in marketing (entertainment, social media, or publishing) or content/IP related industries. Digital subscription, gaming, or mobile app experience a plus
  • You have excellent communication skills and are able to tailor creative approaches for key audiences
  • You can demonstrate success in branded content and have a point of view on which brands are doing amazing work
  • Strong organizational and execution skills, with an ability to handle multiple tasks and meet deadlines in a fast-paced environment
  • Immersion into internet and pop culture. You speak in memes and understand how and when to engage with a trend
  • Ability to develop strategic approaches that leverage cultural, competitive, and consumer insights
  • Experience developing communication strategies for social crisis mitigation
  • Hands-on experience with social listening tools
  • You are able to translate data into insights and share your learnings with key stakeholders
  • A passion for mentoring the next generation of creative talent
What we offer:
  • Competitive salary
  • Career development; we believe in mentorship and investing in your learning, and supporting you to achieve your goals
  • Health benefits, fully covered by us!
  • RRSP Contributions (Canada), 401K Contributions (USA)
  • Generous vacation and Parental Leave Top-up
  • Monthly home office allowance, choice of hardware, flexible hours, and remote work options
  • Corporate discount for gym membership for you and your family
  • Summer Fridays with afternoons off!
  • And a whole lot more!
Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Hangouts and Zoom.
About Wattpad
Who are we?Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology

Job Specification

Job Rewards and Benefits

Wattpad

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