Mendix is a low-code app development platform:First, what is low-code? Low-code is a visual approach to software development that enables you to abstract and automate every step of the application lifecycle. Gartner predicts that by 2024, low-code application development will be responsible for more than 65% of application development activity.Mendix, the global leader in enterprise low-code, is fundamentally reinventing the way applications are built. The Mendix platform was created to promote collaboration between Business amp; IT teams so that an entire organization can participate in the application development process. With Mendix, thousands of forward-thinking companies around the world like Ford Auto, Zurich Insurance, Freshfields, and Red Bull, can unleash their best ideas quickly.Mendix is repeatedly ranked a Leader in analyst reports from Gartner and Forrester. In the 2021 Gartner Magic Quadrant for Multiexperience Development Platforms, Mendix placed at the very top of the Leaders quadrant.
Mendix is a Siemens Business:Siemens is a Top 10 Global Software Company and a leader on Fast Company’s Most Innovative Companies in the World! With the acquisition of Mendix in 2018, Siemens Digital Industries Software is driving transformation to enhance the digital enterprise where engineering, manufacturing and electronics meet the future of innovation. Mendix employees have the opportunity to work in a hyper-growth environment with the support of Siemens’ unbeatable legacy and resources.
In this role, you will drive ABM digital strategy as the bridge between the sales teams and regional marketing teams and digital execution. You will deeply understand the sales funnel and strategic account plans and drive a digital strategy that enables our sales team to more effectively penetrate and cross-sell into target accounts. You’ll act as the key point person to regional marketing teams in defining, executing, and optimizing full-funnel marketing programs to engage and convert key contacts within regional target account lists.Responsibilities
- The role will serve as the global regional digital strategy lead and will run point across digital pipeline generation for regional target accounts.
- Support/drive adoption of MQA model with regional sales amp; marketing teams.
- Use a data-driven approach to increase penetration into target accounts and MQAs through digital programs
- Work with regional marketing amp; sales teams in the creation, execution, and optimization of campaigns aimed at building awareness and new pipeline in the enterprise market
- Provide targeting, budgetary, and other campaign recommendations to regional teams based on desired ABM outcomes
- Measure and report performance of all ABM marketing campaigns, and assess against goals (ROI and KPIs)
- Work cross-functionally with the analytics and global campaigns team to establish reporting needs for target accounts
- Work closely with system architect to ensure campaigns are maintained and setup utilizes tech stack most efficiently. Support system architect amp; sales enablement with sales usage strategy and campaign builds of marketing tech stack.
- Establish new ways for the sales and marketing teams to utilize direct mail (Sendoso) in ABM strategy
About you
- You are business first and look beyond MQLs to understand what drives impact on revenue
- You have a track record of partnering with sales in strategic initiatives and driving business outcomes
- You lead with the data but are an excellent communicator with a proven ability to build bridges across disparate organizations
- You have a digital and ops background and are able to translate that to sales-facing programs
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