Hinge Health is building the world’s most patient-centered Digital Musculoskeletal (MSK) Clinic. It is now the leading Digital MSK Clinic, used by four in five employers and 90% of health plans with a digital MSK solution. Hinge Health reduces MSK pain, surgeries, and opioid use by pairing advanced wearable sensors and computer vision technology with a comprehensive clinical care team of physical therapists, physicians, and board-certified health coaches.
Hinge Health’s HingeConnect integrates with 750,000+ in-person providers and enables real-time interventions for elective MSK surgeries, driving proven medical claims reduction. Available to millions of members, Hinge Health is widely trusted by leading organizations, including Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, State of New Jersey, US Foods, and Verizon.
To Learn more about our company amp; culture please visit:http://www.hingehealth.com amp; https://www.hingehealth.com/diversity-equity-and-inclusion/This role will lead the Marketing Operations team and report directly to the Vice President of Growth. As a leader in our expanding Growth team, you'll manage a team of 5 full-time employees in addition to contractors. You and your team will manage the capabilities to ship thousands of campaigns a year through automation at scale; with the goal that every customer receives the hyper-customized experience they need to sign up and use Hinge Health. Your team will partner with Growth Marketers and scale our B2C growth channels - including email, direct mail, web, and SMS - through automation, working as the go-to production expert in platforms such as Iterable, Contentful, and PFL. You'll also partner with Product Managers and be the key strategist to upkeep and add capabilities to the marketing technology stack.WHAT YOU'LL ACCOMPLISH
- Manage and develop a team of high-performing marketing automation and production experts
- Build the in-take, development, and QA processes to ensure all customer messages are perfectly delivered, creating an ideal user experience
- Partner with Growth Marketers to boost conversion through tailored campaigns that meet each user where they are - from which channels they're on to which stage of their health journey they're in
- Cultivate healthy marketing data that allows us to target the right audiences with the right content at the right time, especially through segmentation
- Bring ideas to life by taking copy and designs and building them in our marketing automation platform using HTML and CSS
- Elevate our team by transitioning one-off email blasts into fully automated multi-channel user journeys
- Optimize email, direct mail, SMS, and in-app content by launching high-velocity experiments and gather quick insights
- Manage all the data pipelines into the marketing automation platforms in partnership with the data team
- Further develop our targeting and customization capabilities in partnership with the Growth Marketing and Product teams
WHAT WE'RE LOOKING FOR
- 8+ years of experience in cross-functional roles working with teams like Growth Marketing, Commercial, Engineering, Data, and Design
- 6+ years of experience in marketing automation
- Hands-on experience building multi-channel user journeys in automation platforms like Iterable or Braze
- Adept in handling multiple projects and prioritizing team tasks based on business priorities and impact
- Technical expertise; you use data to build complex segments and dig below surface-level insights
- Data literacy; you are an expert in A/B testing and reporting on channel performance
- Passion for production and process optimization; you enjoy the hands-on aspect of building campaigns in-house and you get satisfaction out of making your team work more efficiently over time
- Passion for our mission, with a personal connection to MSK issues or a track-record of mission-driven work
BONUS QUALIFICATIONS
- Experience migrating user data and journeys into a new marketing platform
- Competence with SQL and analyzing experiment results, user behavior
- Experience running direct mail campaigns
- Experience with HTML and web page development
WHAT YOU'LL LOVE ABOUT US
- Competitive compensation with meaningful equity
- Medical, Dental, Vision, Disability and Life Insurance (We cover 100% of your premium and 75% for your dependents)
- Flexible PTO
- FSA/HSA accounts
- Family amp; fertility benefit through Maven Clinic
- 401K match
- 3 months paid parental leave
- Professional Development budget
- Monthly wellness benefit
- Generous mental health stipend
- Noise-cancelling headphones
- Work from home policy
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Pursuant to State Fair Pay Act, below is a summary of compensation elements for this rol