Product Marketing Manager (GRC/TPRM)
Aravo Solutions, Inc., United States
Job Description
The Company
Aravo delivers the market’s smartest risk and resilience solutions, powered by intelligent automation.
For more than 20 years now, Aravo’s combination of award-winning technology and unrivaled domain expertise has helped the world’s most respected brands accelerate and optimize their supplier and third-party management programs, delivering better business outcomes faster and ensuring the agility to adapt as programs evolve.
Known for innovation and excellence, Aravo is a category leader across supplier risk and performance management, third-party risk management and IT vendor risk management. The company is now on an exciting expansion journey to solve one of the industries greatest challenges integrating risk and resilience management across the extended enterprise.
Aravo’s customers include mid-size and large enterprise organizations, and include the world’s biggest, most respected brands such as Google, Microsoft, Deloitte, Ford, Pfizer, Fidelity International, Visa, British Petroleum, Nike, Pamp;G, Unilever and many others.
Throughout Aravo’s history there has been one important constant its people. Aravo’s people are core to our success and together we innovate, drive customer success and create ongoing positive change in the world.
Aravo is headquartered in San Francisco. We have been ranked as one of the top 50 private enterprise technology firms to work for.
**Please note, Aravo is registered as an employer in many, but not all states in the United States. Locations we are registered in include: CA, FL, GA, IL, MA, MO, NC, NH, NJ, NV, OR, PA, SC, TN, TX, and WA.**
The Role
We’re looking for an accomplished Product Marketing Manager, who has the right combination of domain, technical and marketing expertise to contribute to go-to-market programs and help develop new solutions that support developing industry GRC/Risk and Resilience use cases. You will become an evangelist for communicating the Aravo story, and will be a key contributor towards our go-to-market execution, developing compelling product positioning and messaging programs, sales enablement, and industry thought leadership.
This is a highly visible and diverse role, where you will have the opportunity to:
- Be a part of our product marketing and strategy efforts and demonstrate a clear line to growth
- Provide a valued voice, where ideas and creative approaches are welcomed
- Feel a sense of accomplishment as you are empowered to deliver in a dynamic, fun and fast-paced environment
- Celebrate successes and grow with us
Requirements
You
You’re a Governance, Risk and Compliance domain expert, having worked in a product marketing and/or product management role for a GRC software/ SaaS firm. You’ve played a role in bringing successful solutions and applications to market and can operate at both the strategic and hands-on level. You’re passionate about keeping up with market trends and have built strong relationships with industry practitioners, thought leaders and analysts.
Responsibilities will include a mix of:
- Customer evangelist develop a deep understanding of our clients, the challenges they face, how they buy and why they buy. Understand customer use-cases and develop and maintain personas and buyer journeys.
- Product evangelist become an expert in the Aravo platform and applications. Understand configuration capabilities, and in tandem with client and internal (Product strategy/Professional Services/Technology) stakeholders, and support the delivery of new risk and resilience applications that are closely aligned with developing market requirements. Work with product strategy and product management to provide design guidance to engineering teams during release planning.
- Go-To-Market strategy amp; execution - support GTM plans, including market segmentation, the development of compelling value propositions, positioning and pricing, product launch plans, and campaign support materials to drive lead generation. Assess the effectiveness of the marketing programs on an ongoing basis, and report back to the business on required changes.
- Sales enablement support create and communicate the core value proposition and messaging about our solutions to the sales team and develop sales tools that support the selling process, including: decks, case studies, total economic impact assessments, sales sheets, thought leadership, etc.
- Market intelligence maintain competitive intelligence and ensure we continue to be strongly positioned in the market. Monitor industry trends, enforcements and hot topics.
- Thought-leadership - help create and source t