Product Marketing Manager - Accounting / CPA
UWorld, LLC, United States
Job Description
UWorld is seeking a Product Marketing Manager to focus on our student-focused Accounting/CPA suite of products.
QUALIFICATIONS:
JOB DUTIES (including but not limited to):
Campaign Prep amp; Misc.
- Produce compelling and effective digital marketing campaigns
- Oversee and manage forum marketing strategy
- Create and regularly measure and report metrics to gauge success
- Own assigned pieces of the UWorld marketing plan
- Recommend and edit necessary collateral to support product offerings
- Enforce UWorld design/brand standards
Market Research
- Perform comprehensive, detailed market research on target market(s) including competitive analysis
- Define buyer personas, target markets, and how buyers consume their media and make decisions
- Outline buy cycles
- Define product pricing
- Report on industry trends and recommend actions to position UWorld ahead of competition
Marketing Strategy
- Work with marketing strategists and product owner to define a B2C product marketing strategy
- Serve as the embedded B2C product marketing specialist
- Define and refine product differentiators and market positioning
- Recommend conference attendance and sponsorships
Required Knowledge, Skills, and Abilities
- Demonstrable digital B2C marketing experience
- Exceptional market research and reporting skills
- Ability to define and report metrics of success
- Superior organizational and self-motivation skills
- Familiarity with marketing automation tools and platforms
- Excellent written, verbal, and interpersonal skills
- Ability to work well within a team environment with competing priorities
- Ability to react in a constructive manner to direct feedback and constructive criticism
- Preference given to candidates with E-Learning, Accounting/CPA, and exam prep market experience
Requirements
Minimum Education Required
- Bachelor’s degree in marketing, business, communications or related field required; master’s degree preferred
Minimum Experience Required
- Five years’ experience in a prior mid-level marketing position
- High importance: Demonstrable B2C digital marketing experience, including social media marketing strategy
- Preference will be given to those who have this type of experience within the Accounting/CPA space
Benefits
Compensation and benefits
- Competitive compensation (contingent on experience)
- Paid time off (based on sliding scale according to hire date and work hours)
- Generous paid holiday schedule
- Comprehensive benefits package (medical, vision, dental, life, disability)
- 401(k) plan for retirement with 4% employer matching (eligibility after 90 days of employment)
- On-site group fitness classes amp; relaxed work environment
KEYWORDS (alternate job titles):Product marketing, market research, marketing strategy, pricing strategy, project management, social media marketing, product launch, engagement marketing
"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."