About Us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian American Pacific Islander woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Asia, with a presence across [19] countries, including our big bet market, the United States.
Founded in 2010, we are proudly female-founded with more than 70% female representation across our organization, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the AAPI female consumer, especially when it comes to our products, community and experiences.
There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)
The Team
The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.
If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!
The role
You will play a key role in the supercharging of the brand’s strategy in growth and creation of buzzworthy and relevant community hyper-growth activations and content strategy for the various channels and touchpoints across the US. Reporting into the Brand Manager, you will play a pivotal role in the expansion and elevation of Love, Bonito’s digital and physical experiences to engage, build and nurture our LBCommunity
You should have / be
- A passion for digital marketing, community and storytelling with a strong consumer instinct
- Ability to think strategically in a customer-centric, user-driven way
- Both creative yet analytical abilities
- A passion and genuine interest in our brand and mission - fashion and our community of women
- Extreme ownership as well as a mission-first and performance-driven mentality
- Leadership skills in coaching, motivating, and driving teams
- Strong communication skills with both internal and external stakeholders
- Strong influencing abilities to build strong relationships with stakeholders across all functions and levels
- Lives and breathes our brand values: People Matter; Go Above amp; Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together; A Growth Mindset!
Main Responsibilities
- Develop day-to-day Social Media and Community operations in the US to establish best-in-class standards and step-in with a hands-on approach where required
- Collaborate with cross-function counterparts and HQ (Brand Team, Data amp; Growth, Communications and Creative) to launch impactful social media campaigns that captivate the audiences with potential to go viral.
- Monitor, track, analyse, and report on performance of community growth and optimisation across all localised community touchpoints and social platforms
- Strategize and execute all relevant virtual and physical brand activations across various spectrum and mediums of brand’s experience - Product launches, styling workshops, PR events, media launches and more to engage and grow community base with customers and influencers.
- Initiate amp; roll-out country-specific customer loyalty rewards program, onboard partners for loyalty perks
- Establish LB-US Social media strategy and frameworks to become the best-in-class DTC e-commerce by identifying new channel opportunities and latest viral trends to supercharge our reach and brand awareness
- Manage, plan and execute Social Media and Community Calendar initiatives and activities, which includes and not limited to content creation and working with micro to nano influencers amp; real customers to collect UGC content
- Follow, compile and share industry-related news and generate ideas around trending topics, identify gaps and opportunities to further enhance campaign dimensions
- Run regular surveys and customer interviews to understand better the needs, pain points of our community and to reshape our value proposition
Requirements