Senior Account Executive, Consumer Corporate Communications (Public Relations)
BCW North America, United States
Job Description
Senior Account Executive, Consumer amp; Corporate Communications (Public Relations)
Washington, DC
The Role:
We are looking for a Senior Account Executive, Consumer amp; Corporate Communications to join our Direct Impact team in Washington, DC. The grassroots arm of BCW leads a nationwide network of in-market experts providing communications services covering every community, media market, political jurisdiction and digital landscape in the United States.
This role will be based in Washington, DC and will be responsible for helping clients achieve grassroots and communications success across the US. This client-facing position will be focused on the strategic planning, management and execution of grassroots campaigns that include earned media, digital and social media initiatives, influencer outreach, event support and issue advocacy for consumer, enterprise, and local audiences.
This highly visible position offers the opportunity to work on an F100 client with a matrixed cross-functional team on multiple communications workstreams.
About Direct Impact:
Founded in 1988, Direct Impact (DI) is a premier grassroots firm and member of the BCW Group of companies and WPP. DI and its nationwide network of in-market experts execute state and local strategic communications and public affairs campaigns that reach every community, media market and political jurisdiction in the U.S. DI’s use of firsthand, hyper-local insights and trends - combined with an earned-plus approach - moves people to take action, support brands and effect change. DI is redefining what it means to engage a communityconsumers, policymakers, constituents and organizations alikethrough 21st century grassroots and purpose-driven communications.
Responsibilities:
- Act as the day-to-day point of contact for client
- Assist in crafting strategic grassroots campaigns and communications strategies designed to achieve clients’ public relations and/or public affairs objectives in targeted markets or regions
- Support the project management deliverables of staff and local market field team partners across multiple markets to ensure high-quality execution that exceed expectations
- Manage the activities of supporting junior staff
- Assist the new business growth team with opportunities, including research, drafting proposals and pitch prep
- Maintain an in-depth understanding of the client(s), including their business and goals, as well as helping to identify opportunities and challenges for each client.
Experience that contributes to your success:
- A minimum of 3-5 years of work experience in public relations with a specific focus on earned media and corporate communications and/or advocacy communications campaigns
- Experience working in a public relations agency and/or in-house corporate communications environment
- Excellent project management skills
- Working knowledge and understanding of communications, public relations, and grassroots advocacy
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
About BCW (A WPP Agency):
What does it mean to be part of BCW and the WPP network? It means being a part of a global, multi-faceted, multi-talented creative engine, with access to countless places you can grow.
As the global communications agency built to #movepeople, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.
BCW’s commitment to moving people starts with our employees. Here you’ll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We’re committed to moving our people forward in their careers and helping them grow as people and professionals.
We wholly believe that creating truly inclusive and innovative solutions is critical to our success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA+, differently abled and veteran communities.
And while there is no one kind of BCW person, everyone at BCW has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. BCW will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.
For more information, visit www.bcw-global.com.
BCW is an Equal Opportunity Employer, E