Product Marketing Associate
Inspectorio, United States
Job Description
Are you a product marketer looking for a new challenge and an opportunity to demonstrate your skills in a great working environment? Then we want you!
We are looking for a Product Marketing Associate who will report to our new Head of Product Marketing. You will be responsible for driving product engagement, user adoption strategy, competitive intelligence, product communication and the positioning of our products.
RESPONSIBILITIES
- Work closely within the Product Marketing team to ensure feature release readiness including value proposition design, campaign planning, content creation and strategy execution.
- Collaborate with Product, Sales, Design, and Marketing counterparts to define and execute different aspects of go-to-market plans.
- Assist in communicating new features to new and existing clients with the goal of improving user adoption through the creation of videos, blog posts and webinars.
- Assist in the creation of content pieces to promote specific features to prospects
- Conduct market research through customer feedback and gather competitive insights to help frame unique selling propositions of our products.
- Build and communicate an understanding of Inspectorio’s key global competitors.
- Establish and leverage win/loss analyses to consistently help refine messaging and sales enablement materials.
- Create comparisons and specific types of content to highlight Inspectorio’s competitive advantages or to support sales with specific deal negotiations (battlecards, one pagers, etc.)
- Help identify and manage customer advocates to contribute to case studies, blog content, testimonial videos, conference sessions, and more.
About You
Requirements
This role requires a high level of project management skills and excellent communication.
You will have:
- Bachelor’s degree in related field (communications, marketing, public relations) or equivalent work experience
- 1+ years of product marketing experience, ideally working in a Supply Chain SaaS company
- Excellent written and oral communication skills (we will ask for writing samples in the interview process).
- Ability to concisely and clearly articulate technical concepts and simplify messaging to reach technical and non-technical audiences.
- Cross-functional project management skills and attention to detail.
- A strong curiosity to learn and a determination to deliver results.
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Benefits
Why it would be awesome to work with us
PERKS
Competitive Salary
At Inspectorio, we only work with the best of the best. That’s why, if we invite you to join us, it’s because we recognize your amazing skills, value, and potential. It probably wasn’t easy for you to become this awesome, so we make sure to reward you for it.
Full Project Ownership
Are you an inventor? Want to start a new internship program? How about a soccer tournament? Or a whole new department within the company? Whatever it is that you want to do, we’re here to listen, and if your idea is good, we’ll give you all the resources you need to make it happen. When any Inspectorian wins, we all win.
Personal and Professional Growth
Inspectorians are our most valuable resource, so we make sure to invest heavily in them. All Inspectorians are eligible for funding to attend conferences, take courses, present their research, and more. This on top of the continuous mentoring and guidance you’ll receive guarantees you’ll grow as a professional and as a human while at Inspectorio.
Fun, Fun, Fun
We put our money where your smiles are. Company-sponsored trips, weekly parties, sporting events, and more. We make sure that Inspectorians enjoy coming to work by promoting as much fun as we can.
International Work Experience
We are going to take over the world. Perhaps not quite, but we are a global company that thrives from the interactions between our different offices. Join us to work alongside Belarusians in Vietnam, Mexicans in Minsk, Filipinos in China and more.
Our Values
EXCELLENCE
We pursue mastery and craftmanship. Good enough is our enemy.
We have a thirst and desire for knowledge and continuous improvement because there’s always an opportunity to be better.
We always find time to help and learn from others.
AUTONOMY
We act independently when we recognize an opportunity for improvement.
We seek guidance, alignment, and clear goals instead of orders or hand-holding.
We self-assess the quality and impact of our work, identify opportunities to imp