We’re looking for a Director of Paid Social to lead our awesome team in Brooklyn, NY, who can create a paid strategy and run with it, from planning to execution to reporting and mentoring a group of incredible people.
This role provides a unique opportunity to join an energetic and innovative team, working for some really big brands. You’ll also work closely with all the major social networks, learn all the latest trends, and be at the cutting edge of the social media world.
You will work closely with the strategy, accounts, and creative teams to develop and implement paid media strategies that make our clients very happy.
Requirements
What you’ll be doing?
- Managing Paid Social campaigns for our clients, primarily on Facebook and Instagram, but also on TikTok, Snapchat, YouTube and many others.
- End-to-end planning, assisting with strategy, execution and reporting
- Planning and managing budgets for Paid Social clients cross-platform
- Follow the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance
- Provide recommendations on how clients can best leverage new tools and services.
- Reporting of Paid Social campaigns, analysis of effectiveness, delivering insight and recommendations to our clients.
- A/B test planning, execution, amp; analysis across Paid Social amp; other channels to maximize overall results and scale.
- Proactive in measurement solutions for clients including lift studies, and attribution considerations for Paid Social amp; new channels.
- Lead innovations with new platforms and partners this includes identifying new formats/partners/channels for brand campaigns, coordinating tracking, execution amp; reporting.
- Manage and grow the team. To supporting their development within the business and across clients.
What are we looking for?
- 5+ years experience of managing paid social campaigns, ideally on Facebook / Instagram.
- Experience in working within a team and managing people
- Strong communicator with the ability to prioritise what’s most important
- Diligent in planning, managing and monitoring client budget and performance
- Someone with a can-do attitude who likes a challenge and to learn new things
- Ability to advise on optimising content to perform highly on specific platforms.
- Experience with 3rd party tools eg SocialBakers, SproutSocial, Smartly
- Experience managing monthly Paid Social budgets and optimising for client KPIs
- Experience with multi-touch attribution amp; measuring attribution across channels.
- Data-led approach to your work but perhaps a creative streak in there!
Benefits
- Unlimited vacation
- Comprehensive health insurance (Including dental and vision)
- 401(k)
- $100/month gym stipend
- Pre-tax transportation benefits through Swipe-N-Save
- Monthly virtual wellness events
Why Join Social Chain
- Joining Social Chain means becoming part of the Social Chain family! You’ll get to work with an incredible team of dedicated, collaborative, hilarious, and kind people. We put the happiness and prosperity of our team members first, always.
- The chance to work with a global team of innovators with a track-record for leveraging owned media, technology and insights to build brands that earn a meaningful share of people’s lives.
- Our mission is to put the brands we work with at the forefront of what’s possible through first, fearless, and ever-changing social-first campaigns.