B2C Content Marketing Manager, US
Multiverse, United States
Job Description
Multiverse is a tech startup on a mission. We’re building an outstanding alternative to university and corporate training, to develop a diverse group of future leaders. Our professional apprenticeships open up many career opportunities for young adults and those looking to upskill all while helping businesses embrace digital transformation and building a truly diverse talent pipeline. At Multiverse, we measure potential beyond academic results. Working closely with community partners, we can reach candidates from underrepresented backgrounds building a route to the boardroom for a diverse group of future leaders.
In our first year in the US, we launched over 20 apprentice cohorts at some of the best companies in America, including the likes of American Express, Citizens Bank, and Visa. Globally, we work with over 500 clients and we’ve been recognized as one of the fastest-growing businesses in Europe.
In June 2022, we announced our $220m Series D raise, making Multiverse a mission-driven unicorn. This funding will help us to accelerate our growth in the US, where we’re committed to tackling the toughest challenges facing those who seek jobs - and those who provide them.
Come create something genuinely radical that will unlock opportunities for all and change how people think about careers and learning.
The opportunity:
We're looking for an ambitious person to join the US B2C Marketing team at Multiverse. As Multiverse's first-ever B2C Content Marketing Manager in the US, you will define and lead the region's content marketing strategy.
This individual will report to the Head of US B2C Marketing and ideally have experience in content development, campaign management, influencer marketing, and reporting across a diverse range of digital channels. The ideal candidate will be strategic, a strong individual contributor, and excited to work in a high-pace fast-growing company.
This role demands a deep understanding of our business, offer, and operational context. Responsibilities include:
- Accountable for all content marketing initiatives to drive new users, engagement, and candidates, that deliver apprentice placements and completions.
- Collaboration across teams to deliver an effective content marketing strategy to meet the business objectives at the lowest possible cost
- Development and management of content calendars and organization workflows (including social media, editorial, and influencer-based content)
- Provide Executive reporting on the program results and key-learnings
- Channel management of digital content hubs and all supporting social channels, including email/newsletter distribution.
- Measurement and optimization of all content campaigns and initiatives are required regularly and continuously.
- Management of creative freelancers, including designers, writers, and other agency personnel
- Integration of content programs with brand campaigns to drive the brand to demand.
- Executive presentations on the program approaches and results will be required.
- Creating targeted content for prospective apprentices and providing an optimization plan for conversion
Requirements
- 5+ years of experience in content management, development, or marketing.
- Ability to analyze and present content and social performance
- Experience with WordPress or similar CMS, Google Analytics, Slideshare, and the top social channels
- Familiarity with performance and funnel marketing
- Experience with CRM platforms like Iterable, Braze, Marketo
- Experience with data-based platforms Looker, Tableau, Salesforce, Google Analytics
- Strong understanding of what organic content channels
- Must have strong project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
To be a successful candidate, you should have:
- A data-driven mindset and strong commercial acumen
- Strong strategy background, understanding of how to balance brand and acquisition
- Strong writing skills and storytelling
- An editorial mindset that seeks to understand what audiences consume and how to create it
- Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
Nice to haves:
- Brand Marketing experience
- Flair for creative
- Have worked with or for a youth brand with a focus on Diversity
- Experience with SEO-based tools Google Search Console, SEM Rush, and Moz OR a passion for developing and growing your SEO proficiency!
Benefits
- 23 days PTO, plus 1 life event and 1 volunteer day
- 4 additional compan