B2B Content Marketing Manager, US
Multiverse, United States
Job Description
Multiverse is a tech startup on a mission. We’re building an outstanding alternative to university and corporate training, to develop a diverse group of future leaders. Our professional apprenticeships open up many career opportunities for young adults and those looking to upskill all while helping businesses embrace digital transformation and building a truly diverse talent pipeline. At Multiverse, we measure potential beyond academic results. Working closely with community partners, we can reach candidates from underrepresented backgrounds building a route to the boardroom for a diverse group of future leaders.
In our first year in the US, we launched over 20 apprentice cohorts at some of the best companies in America, including the likes of American Express, Citizens Bank, and Visa. Globally, we work with over 500 clients and we’ve been recognized as one of the fastest-growing businesses in Europe.
In June 2022, we announced our $220m Series D raise, making Multiverse a mission-driven unicorn. This funding will help us to accelerate our growth in the US, where we’re committed to tackling the toughest challenges facing those who seek jobs - and those who provide them.
Come create something genuinely radical that will unlock opportunities for all and change how people think about careers and learning.
The opportunity:
As Multiverse’s first ever B2B Content Marketing Manager in the US, you will create and manage the region’s content strategy. You’ll play a pivotal role in the expansion and growth in the US, and directly impact marketing sourced revenue by driving traffic and demand. This is a rare and exciting opportunity to help us define the apprenticeships category in the US. You'll create expert content that engages a C-level audience, setting the agenda around industry topics including the future of work, the digital skills gap and DEI.
The ideal candidate will be strategic and scrappy, will have an owner mentality, be an excellent writer, and generate new ideas and contribute to Multiverse’s rocket-ship growth. You will be a world class collaborator with partners inside and outside of marketing, and will evangelize Multiverse’s mission in your work.
In this role you will
- Build and execute on US content marketing strategy and roadmap
- Produce and distribute content across many channels including SEO, email, social, website, sales collateral, and more - with goals of brand credibility and lead generation
- Research and understand the diversity and future of talent landscapes, including competitive benchmarking, content trends, keywords, and business needs
- Create various content types including white papers, web pages, videos, blog posts, case studies, and more
- Identify highest priority untapped opportunities to drive customer growth in the US leveraging content
- Monitor performance of content distribution, partnering with channel owners; recognize trends and react with new recommendations
- Build content production process for scale, so we can efficiently grow
- Manage and brief external agencies to deliver editorial calendar and content production
- Partner with Sales, Product, Operations, Customer Success and others to build seamless customer experiences
Requirements
To be a successful candidate
- Track record of 4+ years in content marketing with a focus on business customers; experience creating content for a C-level audience
- Ownership mindset - you’ll succeed in an ambiguous environment and proactively do what’s needed to surpass your goals
- Project management - attention to detail while also driving towards long-term goals
- Creative bent - you have the ability to take projects from initial concept stages through to completion with a resolve to create the best customer experience
- Excellent writing - you love to write and edit content, and have experience in SAAS/scale up marketing
- Critical thinking skills - you can analyze data, identify trends, and provide evidence-based recommendations
- Collaborative stakeholder - whether managing a team or working with internal and external partners, you can influence others and build followership
- Passionate about the mission - you believe in the power of apprenticeships to change people’s lives
Benefits
- 23 days PTO, plus 1 life event and 1 volunteer day
- 4 additional company-wide days off to focus on your wellbeing
- Comprehensive insurance plans and 401(k) starting on your first day
- Hybrid or fully remote working, depending on the role. Talk to us to find out more!
- Ownership in the business through equity options
- Learn from the people who grew four different pre-IPO businesses to multi-billion dollar valuations (most recently AppDynamics)
- Be at the hear