Business Development Manager - WELLNESS
Hudson Medical Group, United States
Job Description
ABOUT HUDSON MEDICAL GROUP
Hudson Medical Group (Medical + Wellness + Mind), established in 2010, is a modern, fully-integrated medical practice that offers a diverse ecosystem of cutting edge treatments in pain management, wellness, interventional mental health and regenerative medicine. Unique in its east meets west approach to healing, and its two spa-like spaces in Tribeca and West Village practices, Hudson takes an experiential approach to the patient journey. Our team of dedicated board-certified doctors and wellness providers in 10+ diverse specialties work collaboratively to create personalized comprehensive treatment plans. These care algorithms have been developed over 12+ years and after treating 50k patients - The Hudson Method.
Hudson Wellness is a division of Hudson Medical Group, comprising multiple specialties including: Physical Therapy, Chiropractic Care, Acupuncture, Medical Massages, Nutrition, Functional medicine, Hypnotherapy and more. Combined with our Hudson Medical team, our wellness team of providers guide patients through not just intervention and rehabilitation, but equally important, focus on prevention and optimization.
BUSINESS DEVELOPMENT MANAGER - HUDSON WELLNESS
Hudson Wellness of Hudson Medical Group is seeking a passionate Business Development Manager - primary function is to increase Hudson Wellness’ footprint and bring more patients through the door by establishing relationships with medical and corporate partners, conduct market research and explore new business opportunities. This individual will work cross-functionally with the marketing, operations, and business development teams to create and spearhead the execution of growth strategies to increase brand awareness, improve client retention, and establish new partnerships. Day to day work includes identifying partnership or client opportunities, developing strategies on outreach, keeping very close relationships with Hudson wellness providers and maintaining a high level of understanding of their services, and working cross-functionally to create compelling marketing collateral to support BD efforts. This individual will also spearhead analysis of business competition and maintain corporate contact lists. A major focus of this role will be to develop our B2B channel of business. This means connecting, presenting, and selling our wellness programs to the leadership/benefits departments of companies. This BD Manager will report directly to the Chief Growth Officer and work very closely with the Wellness leadership team.
We prefer an individual who is living within New York.
Requirements
RESPONSIBILITIES:
- Be the face of the Hudson Wellness Brand: interact with patients, medical offices, fitness companies, and doctors to build partnerships, educate them on the services we provide, and our unique patient experience.
- MAJOR FOCUS - Develop B2B Sales channel: Execute the business development strategy to corporate partners/clients. Offer up our diverse suite of services to companies through their HR/benefits departments. Will be presenting to corporate partners.
- New Business Opportunities: Identify and visit new medical offices, fitness centers, businesses, and potential partners to develop each BD funnel.
- Develop Marketing Strategy: Work closely with the marketing team to refine our client facing messaging - the why Hudson? - emails, social, and ads.
- Marketing Collateral: Support the development of marketing material and customized content for assigned accounts/prospects.
- Manage Referral Sources: Help develop action plans to identify/manage new and existing referral sources. Conduct cold calls to potential partners and track progress, manage and update referral source records in the company database, as needed.
- Monitor Progress: Monitor metrics and make sure planning is being accomplished.
- Help Refine our services: Be the eyes and ears of our patients. Identify potential improvements and recommend them to Hudson leadership; support change initiatives.
- Networking Events: Attend or spearhead the hosting of networking events to promote brand and services.
Desired Skills and Experience:
- Excellent written and verbal communication, project management and interpersonal skills
- Fearless networking ability - selling to many audiences
- Strong presentation skills - comfortable creating decks
- Deep Passion for the Wellness industry. Ideally, the candidate has prior experience in Wellness business development and/or as a wellness provider. Understanding the pulse and evolution of the wellness industry is a must.
- Proficiency in G-Suite, Microsoft Office and customer service software
- Entrepreneurial spirit
- Proven ability to think strategically and execute methodi