Senior Digital Marketing Manager
Signal AI, United States
Job Description
About Signal - Who are we?
We're on a mission to change the way businesses make decisions with our cutting-edge AI technology. To achieve that, we’re looking for passionate people to join our open and unconventional workplace. Our inclusive environment welcomes skills and experiences from diverse backgrounds and defines who we are.
About the role - What’s your purpose?
Reporting to the Head of Global Marketing, you will be responsible for planning and executing a comprehensive digital marketing plan that increases brand awareness, generates sales-ready leads, and builds a revenue pipeline for the sales team. The ideal candidate is data and results-driven, has experience running demand gen strategies and tactics in the B2B SaaS space, and is proficient across a range of marketing channels.
Responsibilities:
- Work with the growth team to develop and execute Signal’s growth marketing strategy to hit monthly, quarterly, and annual pipeline and revenue goals.
- Drive new marketing and sales qualified leads through website CTAs, landing pages, and lead generation campaigns.
- Manage all aspects of paid media campaign configuration, launch, and ongoing optimization including strategy, ad copywriting optimization, budget/billing management
- Build and optimize lead nurturing processes utilizing email, webinars, content, paid media, and other forms of engagement.
- Own and optimize the marketing/sales technology stack to support automation
- Manage and maintain prospect, lead and contact database hygiene and segmentation
- Works alongside the Content Marketing team to design a content strategy that supports lead generation and prospect nurturing
- Partner with outside agencies to support growth marketing efforts
Requirements
Who are we looking for?
- Minimum 5+ years of digital marketing experience at a B2B SaaS organization or digital agency
- BA/BS degree or equivalent work experience
- Highly proficient in Google Ads, and LinkedIn Marketing Solutions
- Highly proficient in marketing automation software (Pardot, HubSpot)
- Experience working in Unbounce a plus
- Experience working in Google Tag Manager, Google Optimize, and Google Analytics a plus
Benefits
- Hybrid Working Environment - we have a hybrid remote policy with 2-3 days remote per week, plus Summer amp; Winter fully remote blocks wherever works for you, including abroad;
- Unlimited holiday entitlement;
- Share options;
- Enhanced Maternity, Paternity and Dependents Leave policies;
- Full benefits and a 401k / Citibike Membership;
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