Performance Marketing Manager
BetterHelp, United States

Who are we and why should you join us?

• We help people change their lives. BetterHelp is the world’s largest therapy service. We set out on a mission to provide everyone with easy, affordable, and private access to professional counseling: anytime, anywhere. To date, our network of over 20,000 licensed, accredited, and board-certified therapists have assisted more than 2,500,000 people. Every month, our secure website and mobile app facilitate over 6,000,000 messages, chats, voice calls, and video sessions that help people face life’s challenges.
• We’re taking mental healthcare to the next level. We combine clinical care, cutting-edge technology and data-driven product development to constantly learn, iterate, and improve. We are relentless in our pursuit of better, always questioning the status quo and discovering new ways to get things done and serve our members.
• We are a community that grows together - both professionally and personally. Even with our exponential growth, our team is kept agile and nimble, allowing you to have a huge impact and carve your own path from day one. We invest in our team’s well-being and professional development because we know that business and individual growth go hand-in-hand. You will move fast, remain flexible, and be challenged every day. Join us!

What are we looking for?

BetterHelp is looking for a bright, ambitious and incredibly analytical Performance Marketing Manager with a proven track record of acquiring users and delivering growth for a large-scale online service. This person will own all the digital marketing channels for BetterHelp’s Platform Services group and lead therapist acquisition growth. .

The Platform Service team is responsible for all aspects of therapist recruitment, engagement and experience with BetterHelp’s platform. We currently have over 20,000 licensed therapists on our platform and are growing rapidly! We’re looking for someone who is passionate about advancing our mission of making mental healthcare services more accessible and affordable, as well as adding value to our users, therapists and to our communities.

What will you do?

• You will proactively seek, identify, and evaluate innovative opportunities for therapist acquisition growth.
• You will create, develop and implement effective paid search strategies with good ROAS.
• You will manage PPC budgets and partnerships.
• You will oversee campaigns across a number of search platforms (e.g., Google Adwords, social media ads, online job boards).
• You will target selected groups through keyword and audience research.
• You will track daily, weekly and monthly KPIs to identify opportunities for improvement or more efficient spend.
• You will report KPIs to management on a regular basis.
• You will produce clear and concise copy for campaigns.
• You will explore and test new marketing channels, techniques, platforms, and networks.
• You will slice and dice an enormous amount of complex data into meaningful conclusions that can be turned into actionable decisions.
• You will collaborate actively with product managers, designers and engineers to drive growth and to resolve daily issues related to growth.
• You will enjoy great teamwork, have lots of fun, and take pride in building a world-class product that makes a difference in people's lives.

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Requirements

• 3+ Years of experience in running large-scale online user acquisition efforts in performance-driven environment (B2C)
• Track record of building and scaling user acquisition programs and PPC campaigns
• Experience using and manipulating paid search dashboards to optimize spend
• Experience with multiple platforms such as Google Analytics, MixPanel, KISSMetrics, Facebook or others
• Experience managing large budgets ($1m+ monthly)
• Experience in media buying on social media platforms
• Great grasp of numbers with love for data and analytics
• Ambitious, hard working, execution-oriented, eager to get results and succeed
• Good sense of marketing, consumer interaction, usability an

Job Rewards and Benefits