Amazon Marketplace Marketing Manager, Soul of Adventure (SA)
TZP Group, United States

Soul of Adventure (SA) was founded in 2014 by and for people who seek everyday adventures on and off the water.

Our gear is the vessel to provide protection and value to the greatest experience of all, coming alive in the outdoors. We are proud of our clothing (many with UPF blocking fabric), accessories, headwear and more for men, women, and children. SA is a worldwide brand with a thriving social media community of over 5 million strong and sales in over 100 countries. SA is one of the fastest-growing digital disruptors, where every SA product was designed by outdoor enthusiasts for fellow outdoor enthusiasts, and each product is priced to provide maximum value and accessibility for all consumers.

The manager of ecommerce marketplaces is responsible for site operations, online marketing, product assortment, merchandising, promotions, and brand maintenance.

This position collaborates closely with Operations, Marketing, PR and other areas of the company to develop and execute Marketplace initiatives that deliver on the needs of the customer and Marketplace revenue goals. Reporting to the CMO, the manager is an individual contributor but does direct external agencies.

• Develop and execute against Amazon marketplace strategy and revenue goals. Manage the marketplace through agency partners, evaluating and acting on customer feedback, performance metrics, and Pamp;L drivers.
• Create and execute against a digital marketing and content calendar, promotional campaigns, marketing activities, and event coordination aligned with holidays, special capsule collections, and sample sales.
• Ensure daily site maintenance is conducted, correcting product descriptions, product placement, new item posting, low and out of stock item management and reconciliation of marketplace listings.
• Ensure marketplace copy and meta data are fully optimized to maximize traffic from search engines/off-site platforms. Assist in SEO efforts including keyword research, site audits, page and site level optimization, link building, and competitive assessment.
• Support site merchandising, including assortment and inventory plans to match the sales plan.
• Effectively use data analytics -site sales, customer buying habits, customer analytics, shipping, inventory and returns - to monitor and impact the product journey, customer experience, and sales.
• Drive Amazon strategy and reporting, staying up to date on best practices, trends and identifying new opportunities (products, promotions, etc) within the marketplace.

Requirements

• 2+ years' experience as an Amazon Marketplace marketer, ideally across multiple categories
• Experience driving Amazon sales through paid search and display with revenue of $5-$7m a year/$14k daily
• Strong understanding of Amazon Marketing strategy and how to leverage platform for growth and scale, ideally with a FBA aggregator or agency
• Demonstrated success as an owner of web technologies, browsers, analytics, reporting and content management systems and processes
• Self-motivated and able to work independently as well as part of a team in a fast-paced environment with changing priorities
• Entrepreneurial mind-set, driven, and looking for an environment where you can grow your career through hands-on experience and ownership

Benefits

Competitive pay and benefits including a 401k. Flexible work arrangements available but preference for candidates from the market so they can work closely with this team onsite.

Job Rewards and Benefits