Director/Head of Marketing
Janus Health, United States
Job Description
At Janus, we believe in a world where healthcare functions efficiently. Join us on our mission to improve the lives of administrative workers and fundamentally change the way work is done. Our team is building a world-class process improvement platform to help healthcare providers generate more cash with fewer resources.
We are looking for a Director/Head of Marketing to define and execute a data-driven enterprise marketing strategy, sharing our messaging with health systems and health plans while filling our sales pipeline. You will be responsible for building a world-class demand generation engine, launching strategic campaigns, positioning Janus as a thought leader in the healthcare automation / revenue cycle management space, and ensuring that Marketing meaningfully contributes to revenue. This role requires experience in driving both new logo as well as expansion growth efforts, with a particular focus on supporting enterprise deals with 6-12+ month long sales cycles. As the first Marketing leader of the organization, you will also be asked to grow a lean, efficient team that can support brand and growth efforts throughout the full funnel.
Responsibilities
- Spearhead creative B2B campaigns to drive brand awareness and demand generation across digital, events, outbound, and thought leadership channels.
- Build and execute an effective, integrated ABM strategy to increase customer acquisition and expansion within target health systems and markets.
- Establish a clear company perspective on the state of healthcare automation, developing messaging and thought leadership pieces to drive visibility for the company and CEO
- Own pre-sales marketing automation strategy and nurture opportunities until they turn into active buying cycles, re-engaging the right buyers at the right time.
- Effectively manage and scale a team of business development representatives, ensuring they reach key personas, secure new meetings for Sales, and convert inbound leads.
- Develop compelling assets for new customer acquisition campaigns such as: industry studies, videos, case studies, whitepapers, etc.
- Establish and consistently hit marketing and campaign KPIs; track and report on metrics, while making recommendations for optimization
Requirements
- 8+ years of enterprise B2B marketing experience across the full funnel, with a proven track record of consistently hitting brand and growth targets
- Demonstrated broad and well-developed functional marketing skills in a dynamic industry
- Experience managing or collaborating with a team of business development reps
- Ability to establish and accomplish meaningful business and marketing metrics
- Expert knowledge in Salesforce and Hubspot required, plus other martech tools (e.g. Google Analytics, Outreach, etc.)
- Experience in overseeing the development and management of budgets, team structure, and reporting
- Start-up experience highly preferred; healthcare experience a plus
Benefits
- 100% Company Paid Medical for employee coverage amp; a generous contribution for dependent coverage
- Unlimited PTO which is actually used! Take the time you need to be successful.
- Employee Stock Options because we are building something together and want to share in the value we create.
- Work when and where you need with our flexible schedules and environments.
- Save for your retirement with a 401k plan.
Inclusivity
At Janus, we're committed to growing and empowering an inclusive community within our company and communities. This is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives across our organization. We are an equal opportunities employer and encourage everyone to apply for our available positions, even if they don't meet every requirement including women, people of color, individuals with disabilities and those in the LGBTQIA+ community.
We are the Shapers of Culture
Our employees are our greatest asset, and we are passionate about creating strong culture with deep purpose. We are entrepreneurial and focused, yet humble, empathetic and inclusive. We value the individual and tackle problems as a team. The best idea wins, and teams celebrate together. We are remote-first, well-funded, and growing fast!
We pride ourselves on being true to ourselves and authentic. We stand on the following tenets:
- Ownership - everyone is a contributor and is empowered to drive improvement.
- Curiosity - playing and learning every day.
- Eagerness - demolishing barriers to building and innovating.
- Radical Transparency - openness in communication and decision making across the organization.
- Partnership