We are looking to fill a full-time employee position in the role of Associate Director, Performance Digital Media in our Toronto or Chicago office. This person will serve as a key strategic lead in planning and developing performance digital media planning and optimization. Partnering with internal teams and clients to develop approaches and plans to achieve our client business objectives and KPIs through thoughtful media/marketing strategies. You will guide the approach and media mix strategy/investment recommendations across paid media channels, inclusive of media mix, audience strategy, creative messaging, and measurement plan. The role works closely with Account Management and channel teams to bring the strategy to life and deliver results.?This role is dynamic and requires being comfortable working through ambiguities and grey areas that come with an always evolving media ecosystem and consumer media consumption habits. It combines collaborative strategic planning and problem solving with action-oriented decision-making and client-facing leadership to ensure, as a team and a company, we continue to grow and evolve.
Responsibilities:
- Work with Account Management and clients to develop a deep understanding of client businesses, industries and competition.
- Spearhead planning and strategy sessions with clients and internal teams to understand KPIs, business goals and marketing goals.
- Drive the development of consumer journey and media consumption maps working with internal teams and clients to ensure an understanding of the consumer experience through the purchase decision-making process and align with the most relevant touchpoints and messaging at each step.
- Lead the development of cross-channel media strategies across Paid Search, Paid Social, Programmatic (Display, Video, CTV, Audio, DOOH) and Native/Contextual inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and measurement frameworks.
- Lead ongoing media performance and media mix collaboration with internal channel teams and clients in the ongoing execution of media strategies.
- Be the steward of media budget planning and allocation for all paid media dollars, leading media mix budget allocations and in-flight re-allocations based on performance.
- Review in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance.
- Lead the development of cross-channel insights working with Account Management, channel and analytics teams to be utilized in client performance engagements, business reviews, etc.
- Promote an environment of campaign progression through the ownership of testing frameworks, in partnership with channel and analytics teams.
- Collaborate with Account Management in marketing and account audits and forecasting exercises for clients.
- Ensure proper creative and analytics team collaboration to deliver successful media campaigns.
- Partner with Account Management to develop frameworks for business reviews, leading the storytelling of cross-channel insights.
- Provide client and industry-specific thought leadership?in planning and cross channel integration and measurement.
- Drive strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs.
- Assist the business development team on pitches for prospective paid media clients.
Requirements
- 6-8 years of experience working in paid media advertising comprising of media activation with multi-channel experience preferred: (search, social, programmatic (display, video, CTV/OTT, audio).
- Extensive experience developing, optimizing, analyzing and reporting on media campaigns across brand and performance objectives.
- Experience leading cross-channel client engagements with minimal oversight.
- Experience working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement.
- Experience working with analytics teams on granular program tracking and performance dashboard creation.
- Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly.
- Effective time management and project management skills.
- Bachelor’s degree in marketing, communications, or related field.
- Additional Information
- This position reports directly to EVP, Performance Digital amp; Analytics. The person will however work with, and be accountable to, other team members
This position reports directly to EVP, Performance Digital amp; Analytics. The person will however work with, and be accountable to, other team members.
Benefits