Product Marketing Manager
BandLab Technologies, United States

Headquartered in Singapore, BandLab Technologies is a collective of global music brands with a vision to connect the world of music. We bring together remarkable brands and people that are passionate about music, and we seek to leverage the opportunities that allow us to achieve more together than we can individually. We believe that integrating the physical, digital and social supply chain around music will create better experiences and opportunities for musicians and fans.

BandLab is the flagship digital product in BandLab Technologies’ collective of music brands, and a leading social music creation platform with a global reach of over 50 million users, and growing quickly. Through its best-in-class digital audio workstation (DAW), BandLab empowers creators to make music and share their creative process with musicians and fans on an unprecedented level.

We are seeking a Product Marketing Manager who understands the music creation industry and will be responsible for creating go-to-market and engagement strategies that accelerate BandLab’s growth. You will work closely with Product amp; Marketing teams to ensure prospective and current users understand the value of BandLab in order to drive product adoption, engagement, and revenue growth.

Your experience in analyzing in-app behavioral data and your understanding of the competitive landscape will allow you to build strategies that ensure the success of our clients at each stage of their journey.

Your main responsibilities are

• Lead the development and execution of go-to-market strategies for product features and updates that drive engagement and adoption.
• Oversee and execute product release strategies, product messaging, and trial/upsell opportunities.
• Analyzing local competition and strengthening the BandLab’s brand position in assigned regional areas.
• Identify success metrics and measure the results of your strategies and initiatives to continuously iterate and maximize results.
• Communicate new product features and updates to internal teams ensuring they have the information needed to capitalize on the release.
• Work closely with Product Managers to identify needs and sharpen product offerings based on competitive landscape and feedback from customers.

Requirements

• 3+ years of experience working as a Product Marketing Manager at a SaaS company or startup.
• Experience building and executing marketing and go-to-market plans
• Ability to influence and motivate colleagues across cross-functional teams and in a highly matrixed environment.
• Strong analytical skills and a data-driven mindset.
• Experience launching products or product features with cross-departmental alignment, and tailoring communications to different audiences, both internally and externally.
• Organized amp; self-motivated. You hold yourself accountable for your decisions and meet deadlines when presented. You are always searching for the best solution.
• A good communicator. You are able to clearly communicate your ideas and maintain communication channels effectively through lengthy projects and multiple stakeholders.
• Humble and objective. You are able to provide, receive, and incorporate constructive feedback.
• A passion for music is a must, and music production knowledge is a PLUS!

Benefits

• Healthcare, dental insurance
• Attractive paid annual leave

Diversity and Inclusion
BandLab Technologies commits to fostering diversity and inclusion in all that we do. Regardless of race, gender identity, sexual orientation, disability, religion or any other status protected by law, we offer applicants the equal opportunity to join, belong and flourish in our organisation.

Job Rewards and Benefits