Loeb.nyc: SEO Manager
Loeb.nyc, United States
Job Description
Loeb.nyc represents a new approach to launching startups that pairs capital with the support of experts across a wide range of disciplines. Together we craft a customized program to accelerate a company’s go-to-market strategy. Drawing on Loeb.nyc’s deep bench of functional experts, we commit our talent and communal resources, moving beyond traditional venture capital. What emerges is a collective of builders, sharing knowledge, networks, and assets, to help startups level up. As part of this ecosystem of shared services, our Growth team is responsible for the strategy and execution of acquisition, activation and retention initiatives for portfolio companies in a range of industries and verticals, including consumer products, fintech, B2B SaaS, marketplaces, agencies, and more. Our portfolio is growing fast, and we are growing our team to match.
The SEO manager will help define, lead, and execute a comprehensive strategy and be responsible for defining requirements and tasks associated with SEO that will be executed by cross-functional marketing and web development teams. These efforts will ultimately help drive the strategy and measurement of acquisition through organic channels for our portfolio companies.
The ideal candidate has a successful track record of building and measuring programs that drive organic growth through a strong understanding of technical SEO, scalable content marketing, and successful outreach campaigns. He/She will consistently research and implement SEO keyword strategies to advance keyword rankings in Google and other search engines. This includes conducting SEO content audits of our current keyword performance and recommending optimizations to improve.
Responsibilities:
- Lead day-to-day execution of organic search engine campaigns including keyword research, content gap analysis, strategic optimization of existing content, competitor analysis, on-page SEO factors and site architecture improvements.
- Create and execute SEO content strategies that drive organic traffic with a focus on improving portfolio company’s KPIs/OKRs.
- Create dashboards, run reports, measure daily performance, conduct post-analysis of initiatives, and share insights with stakeholders to ensure teams are pacing to meet goals
- Proactively offer strategic SEO campaign recommendations. Analyze, review, and report on effectiveness of site changes and campaign initiatives in an effort to maximize results
- Implement and manage title tags, meta tags, and on-page SEO factors while tracking, reporting, and improving our keyword rankings across multiple products
- Conduct data analysis of campaign performance, traffic and keyword rankings against key performance metrics.
- Track organic rankings and traffic to our core content by measuring keyword positions, search volume, and overall site visibility and rankings using Google Analytics and SEO tools.
- Maintain understanding of Google algorithm changes to quickly understand implications for the business and identify necessary changes to maintain growth.
Skills/Qualifications:
- 4+ years of experience of planning and managing SEO / Content Marketing campaigns.
- Strong organizational, communication, written and analytical skills.
- Experience with web analytics programs and SEO applications.
- Demonstrated analytical skills, attention to detail, and quality assurance.
- Self-starter who can work independently and collaborate in a team environment; proven experience collaborating with vendors and working cross-functionally with internal partners.
- Comfortable with advanced Excel and capable of manipulating data in order to perform both high level and more granular analysis.