The RoleWe are looking for an Associate Director, CTV/OTT to help oversee the day-to-day operations of a newer-growing Converged TV division within the company. Along with managing key and enterprise clients, you will help with the management and development of managers and specialists in the department. We are seeking an individual ready to install best practice operations and directly contribute to business development. You will help grow the presence and knowledge of departmental capacities both within and outside the organization. The Associate Director is expected to be pivotal in the onboarding of new advertisers and recovering good standing with difficult accounts.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, half-day Fridays year-round, flexible schedules, work-from-anywhere options, 100% paid parental leave and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
*If you reside in Colorado, please follow this link to view Colorado compensation information and apply for this role. Residents of all other states are encouraged to apply to this posting. Compensation packages for employees and applicants outside Colorado may differ from the Colorado compensation information and are based on a wide array of factors unique to each candidate and location, including but not limited to skill set, years amp; depth of experience, education and certifications, and geographic location. This may differ in other locations due to cost of labor considerations.**This position may be performed remotely in most states within the US, with some exclusions***This position is not eligible for immigration sponsorship
#LI-AO1#LI-RemoteYou Will Be- Assisting with new business proposal creation and distribution
- Managing client CTV/OTT advertising campaigns, including: strategy development, project management, report delivery, and client communication
- Directly contribute to departmental growth initiatives, establishment of best practices, and recruitment
- Representing the company at relevant industry conferences and networking with partners
- Maintaining knowledge of industry trends as they relate to the programmatic and TV space in particular
- Managing technology vendor relationships as well as the implementation and/or integration of those technologies
- Creating and managing a portfolio of accounts in The trade desk and other buying platforms including campaign creation, trafficking, and optimization
- Conducting industry, audience, and competitor research
- Analyzing campaign results and adjusting strategy and budgets accordingly
- Communicating with clients regularly to discuss goals and deliver results
- Developing strategies across all marketing channels to improve client KPIs and achieve maximum efficiency throughout the entire funnel
- Staying apprised of current and new DSP functionality or data products, then successfully deploying on relevant campaigns
- Educate and collaborate with other agency services
You Must Have- 4-6 years in a hands-on role managing OTT campaigns at an agency, FMP/Social Ads API Platform, or DSP
- Advanced understanding of media buying within the OTT space and audience segmentation (DMP). Advanced experience with video ad trafficking. Be the company expert on OTT media buying
- Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Adobe Analytics, etc.), as well as how to use these tools in paid media campaigns
- Working knowledge of CTV/OTT, Online Video, YouTube, social and/or DSP partners, and external data or media providers (DV360, TTD, Xandr, Simplifi, Basis, Yahoo DSP, etc.)
- Excellent verbal and written communication skills
- Leadership and initiative to grow a new position/team
- Expertise in cross-channel and cross-device tracking, optimization, and attribution
- Previous management experience, especially in an agency setting, is a plus
- General knowledge of search engine optimization (SEO), social advertising, and web usability
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse amp; inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work tog