Product Marketing Director
Midaxo, United States
Job Description
The Midaxo SaaS platform has been used by hundreds of global customers to close over $1 trillion of Mamp;A transactions. Midaxo enables frequent acquirers to drive their Mamp;A successfully from idea through due diligence, transaction, and integration on the industry’s leading Mamp;A dealmaking productivity platform.
Position description
Reporting to the Chief Marketing Officer, you will lead our product marketing efforts. You will define positioning and messaging, enable customer-facing internal teams, deliver effective product launches, and nurture the company’s existing customer base. You will partner with the product organization to bring new products and enhancements to market, telling the Midaxo story in a way that clearly articulates differentiation and value. You will become an expert in every facet of the customer journey.
Responsibilities
- Develop a deep understanding of Midaxo’s various buying audiences by conducting research and gathering insights about target personas, buyer needs and pain points, and the purchasing decision process for the organization's products
- Collaborate with internal stakeholders to develop compelling messaging that clearly articulates the Midaxo value proposition
- Lead competitive intelligence gathering and positioning for the product portfolio
- Develop core product positioning, pricing and packaging strategies for new and existing products
- Develop, oversee and execute go-to-market strategies for new product launches, updates, releases and features
- Provide source messaging documents for use by downstream marketing functions such as demand generation and content and ensure all internal, revenue-focused teams are properly armed to communicate Midaxo's solutions to customers and prospects
- Develop initiatives to recruit client case studies, written/video testimonials, etc. for use on the company’s website, collateral and presentations
- Build business cases for expanding market presence or entering new markets
- Follow a consistent process for conducting win/loss interviews and ongoing analysis to determine customer product adoption
Requirements
- 10 years of experience in product marketing at a fast-paced B2B tech company
- Previous startup experience
- Previous SaaS experience
- Proven track record of developing and executing a comprehensive product marketing strategy for products with multiple buyer personas
- Experience positioning products to both end users and business decision makers
- Strong strategic, analytical, and problem-solving skills
- Experience conducting market, competitor, and customer research to gather insights and assess market opportunities
- Highly collaborative, able to work across functional teams
- Excellent written and verbal communication skills
- Detail oriented, well organized, efficient with time management
Benefits
- Opportunity to be part of a company that is revolutionizing the way Mamp;A is done
- Easy-going, enthusiastic, collaborative, flexible, open, and results-driven culture
- Great office in Downtown Crossing in Boston
- Onsite or remote location
- Competitive compensation
- Health insurance, dental insurance, HRA, FSA, 401(k)