We are a recruiting agency recruiting top talent for Fortune 500 and high growth companies.
JOB DESCRIPTION:
- The Marketing Automation Specialist is key to driving our Marketing Technology (MarTech) initiatives forward.
- The incumbent will play a meaningful role in the success of our strategic marketing programs and personalized client experiences and should be skilled in maximizing marketing automation technologies.
- The role requires an incumbent who is detail oriented, and process-driven with effective problem-solving abilities.
- As part of the Marketing Automation team, the incumbent will support the build-out of the marketing programs and support the adoption of the company's marketing automation and MarTech strategy.
RESPONSIBILITIES:
- Drive collaboration with the Business Marketing team to build, execute and optimize marketing campaigns using Marketo.
- Support essential marketing operations initiatives in Marketo and Salesforce such as creating amp; managing lead lifecycle, lead scoring and segmentation for new product launches
- Support the technical execution of integrated marketing strategies through our marketing automation platform by creating and optimizing lead nurture programs
- Perform day-to-day email marketing activities and troubleshooting including, but not limited to, email campaign set-up, landing page set-up, scheduling, testing and data cleansing
- Assist in evolving and rationalizing marketing automation processes and integrations with new initiatives such as personalization and chatbots
- Support the development and training of marketing automation standard processes, governance, and promotion across the business
- Align risk and control processes into day-to-day responsibilities to monitor and mitigate risk, raising issues appropriately
- Maintain program/email templates, landing pages and web forms to ensure they remain consistent with the latest company branding and privacy guidelines
- Assist in maintaining the Marketing Automation integration with the CRM and other MarTech applications such as Event Marketing tools, Analytics, Social Media, Video, Chatbot, etc.
- Aligns risk and control processes into day-to-day responsibilities to monitor and mitigate risk; raises appropriately.
QUALIFICATIONS:
- Minimum of 4 years of related experience
- Bachelor's degree preferred or equivalent experience
- 3 years’ experience using a marketing automation platform (preferably Marketo) or equivalent.
- 2 years of experience with email marketing, lead nurturing, and digital marketing strategies
- Proven technical, analytical, and functional skills necessary to build automated programs
ABOUT: This company safeguards the financial markets and helps them run efficiently, in times of prosperity and crisis. We are uniquely positioned at the center of global trading activity, processing over 100 million financial transactions every day, pioneering industry-wide, post-trade solutions and maintaining multiple data and operating centers worldwide. From where we stand, we can anticipate the industry’s needs and we’re working to continually improve the world’s most resilient, secure, and efficient market infrastructure. Our employees are driven to deliver innovative technologies that improve efficiency, lower cost, and bring stability and certainty to the post-trade lifecycle. The company proudly supports Flexible Work Arrangements favoring openness and gives people freedom to do their jobs well, by encouraging diverse opinions and emphasizing teamwork. When you join our team, you’ll have an opportunity to make meaningful contributions at a company that is recognized as a thought leader in both the financial services and technology industries. A career with them is more than a good way to earn a living. It’s the chance to make a difference at a company that’s truly one of a kind.