Digital Product Marketing Manager - Accounting / CPA
UWorld, LLC, United States
Job Description
UWorld is seeking a Digital Product Marketing Manager to drive growth for our student-focused Accounting/CPA suite of products.
QUALIFICATIONS:
JOB DUTIES (including but not limited to):
Campaign Prep amp; Misc.
- Develop and execute lead acquisition activities through multi-channel digital campaigns.
- Track and communicate a calendar of demand generation activities with all relevant stakeholders.
- Tailor content development to the target audience to optimize campaign outcomes.
- Monitor and report on performance metrics. Make recommendations and track improvements.
- Partner with the web development team to create website pages that effectively drive lead generation and conversion.
- Craft creative and engaging content to enhance campaign activity.
Marketing Strategy
- Define and refine market positioning and product differentiators
- Recommend conference attendance and sponsorships
Required Knowledge, Skills, and Abilities
- Demonstrable digital B2C marketing experience
- Knowledge of digital marketing tools such as Google Analytics and SEMRUSH
- Familiarity with marketing automation tools and platforms
- Excellent written, verbal, and interpersonal skills
- Ability to work well within a team environment with competing priorities
- Ability to react in a constructive manner to direct feedback and constructive criticism
- Preference given to candidates with E-Learning, Accounting/CPA, and exam prep market experience
Requirements
Minimum Education Required
- Bachelor’s degree in marketing, business, communications, or related field required; master’s degree preferred
Minimum Experience Required
- Five years of experience in a mid-level marketing position.
- High importance: Demonstrable B2C demand generation experience, managing multi-channel campaigns including email, PPC, organic search, webinars, events, social, display advertising, and retargeting
Benefits
Compensation and benefits
- Competitive compensation (contingent on experience)
- Paid time off (based on sliding scale according to hire date and work hours)
- Generous paid holiday schedule
- Comprehensive benefits package (medical, vision, dental, life, disability)
- 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
- On-site group fitness classes amp; relaxed work environment
"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."