Director, Demand Generation
MessageGears, United States
Job Description
MessageGears is the first and only customer marketing platform that connects directly to our customer’s enterprise data warehouse. By combining the power and security of on-premises software with the efficiency and scalability of cloud delivery, we enable marketers to capitalize on every message opportunity. We’re disrupting an industry by providing a solution that gives marketers complete control over their multi-channel programs through advanced technology. Our product is solving marketing challenges for Enterprise customers that undoubtedly reach every candidate applying for this position.
We're looking for a Demand Generation Director to join the Marketing team at a pivotal point in our growth. Reporting to the CMO, you will be accountable for driving repeatable, scalable and predictable new business pipeline. To be successful in this role, you have a proven track record of success scaling the demand generation function to meet business goals in a high-growth environment. You are a trusted partner to sales and marketing leadership and will be responsible for building a demand generation machine.
Requirements
- 5-10 years of experience in demand generation for a B2B organization that targets Enterprise-level prospects (required)
- Highly data driven and performance minded
- Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
- Knowledge of marketing automation best practices and proficiency using automation and CRM tooling including Salesforce and Pardot
- Firm understanding of demand generation funnels, funnel conversion and the tactics used at each stage within the funnel
- ABM experience required
- Bonus points for Pardot and Terminus experience
- Meet or exceed aggressive new business pipeline targets
- Build-out the company’s go-forward demand gen strategy and best practices
- Create, oversee, execute and optimize programs and multi-touch campaigns that drive awareness, leads and pipeline
- Build out our ABM campaign strategy for our Enterprise prospects, executing and driving an integrated marketing plan across all paid digital and unpaid channels
- Own a paid media budget across paid search, paid social, and content syndication. Test and optimize channel performance to drive a healthy LTV:CAC
- Leverage data to analyze, communicate and present results of marketing campaigns and programs.
- Run experiments, track performance, and continually optimize campaigns to build and scale a highly efficient mix
- Player / coach, able to align and motivate a team and work closely to optimize performance
Benefits
- Fun, fast-paced, professional and collaborative environment in downtown Atlanta
- Growth-stage company with many opportunities for advancement
- Use of company’s 4 season tickets to the Atlanta Braves
- Casual dress all-day, everyday
- Generous PTO policy
- Flexible business hours and partial-WFH options
- Health, dental, vision and life insurance
- 401k Plan
- Paid covered parking spot or MARTA pass