Social Media Associate
Hudson Medical Group, United States
Job Description
ABOUT HUDSON HEALTH
Hudson Health (Medical + Wellness + Mind + Life), formerly Hudson Medical Group was established in 2010 as a modern, fully-integrated medical practice that offers a diverse ecosystem of cutting-edge treatments across pain management, functional medicine, wellness, interventional mental health, and regenerative medicine. Unique in its east- meets-west approach to healing, Hudson Health creates an experiential and holistic healing journey for each patient in its Tribeca and West Village locations. Our team of dedicated board-certified doctors and wellness providers bring expertise in 10+ diverse specialties. Our practitioners work collaboratively to tailor comprehensive treatment plans based on The Hudson Method, a care algorithm that has been perfected over the course of 12+ years treating more than 50K patients.
Requirements
ROLE: SOCIAL MEDIA ASSOCIATE
JOB DESCRIPTION:
Hudson Health is currently seeking a passionate and tenacious Social Media Associate to assist in managing all cross-functional marketing initiatives. S/He will assist the Marketing Team with creating and executing a content calendar for different social media platforms and audiences. The Marketing Intern will work with team members on integrated promotions and ad campaigns utilizing social media channels. The ideal candidate is passionate about digital storytelling and is enthusiastic to embrace the constantly changing landscape of social media.
RESPONSIBILITIES:
- Increase brand awareness, drive traffic to and across Hudson’s digital ecosystem, drive engagement, and support marketing program
- Help to strengthen Hudson's online story by optimizing content operations and advising on strategy based on engagement results
- Create, curate, edit, and optimize content (written and visual) aligned with corporate marketing and communication objectives through strong collaboration across the enterprise
- Create relevant, valuable, usable, and useful social media content and strategies reach Hudson’s audiences
- Identify, engage, and activate target audiences based on marketing priorities/campaigns
- Perform market analysis and research on competition. Organize competitive strategies, posts, initiatives.
- Analyze social media campaign effectiveness and utilize data to review impact and results and to create measurement reports
- Staying informed on industry trends, competitive landscapes and new technologies impacting digital marketing
- Identifying trends and opportunities, as well as translating analysis into actionable plans
- Work with the team to manage day-to-day marketing activities (content creation, email, banner ads) and analyze campaign effectiveness; lead competitive intelligence and analysis
- Support the marketing team in daily administrative tasks
REQUIRED SKILLS, EXPERIENCE amp; EDUCATION:
We believe extraordinary people come from a variety of backgrounds, but ideally we would expect that you have:
- A Bachelor’s Degree in Marketing, Media, Communications, English, or similar field
- Minimum 3+ years marketing, medical or agency experience
Desired Experience:
- Prior experience within a health care / wellness environment or hospitality industry
- Experience in creating social content, to include social calendars, and social campaigns that has increased the company’s traffic and overall visibility
- Excellent writing, verbal, and presentation skills with the ability to speak knowledgeably with high-level executives internally and externally
- Experience with SEO and third-party tools such as SproutSocial and/or Google Analytics
- Experience in managing social media accounts and adeptness in social media platforms and tools.
- Knowledge and understanding of marketing and advertising on Facebook, Twitter, Instagram, LinkedIn, and TikTok
- Strong editorial background
Desired Skills:
- Passionate about health and wellness and improving lives of patients
- Self-starter with a strong analytical mind with a problem-solving attitude
- Very detail-oriented with a creative eye and organizational skills
- Ability to self-manage/prioritize several projects simultaneously
- Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary
- Microsoft Office (PowerPoint, Excel, Word) proficiency is required
- Experience with CRM tools a plus
If you are ready to apply, please send your resume and application to . We look forward to receiving your application.