Senior Manager Demand Generation
Anvyl, United States
Job Description
At Anvyl, it’s our mission to bring intelligent and connected supply chains to customers around the world. Our product is built to fuel and empower the most important relationships in supply chains - the ones brands have with their suppliers and coworkers- as they work together to bring physical products to life. Growth is a crucial part of our future as we pioneer ways to use our product as a lever to repeatedly acquire and activate new customers.
Reporting to the Senior Vice President of Operations, this position will own the planning, structuring, and successful execution of the Account Based Messaging and demand generation driven processes and programs that will support Anvyl’s prospect, customer, and partner growth initiatives.
Working at a very hands-on level with internal Anvyl team members and outside vendors, you’ll be responsible for the infrastructure needed to effectively execute campaigns, collect the relevant data, and inform the company about the market's reaction to our campaigns. You will be responsible for leveraging content - at all related buyer stages and through many different distribution channels, to effectively build campaigns, engage the market and drive sales opportunities for the organization.
The role will orchestrate a multi-tiered, multi-channel, integrated, and coordinated ABM and DemandGen marketing strategy, with success measured by MoM, quarterly, and annual results that meet and exceed company growth needs. The person will be comfortable designing, owning, and executing related activities and plans. Related strategic plan forecasting will be required.
The ideal candidate needs to be a creative strategist, yet flexible and very comfortable rolling up their sleeves to execute. The person must be a proactive team player.
What you’ll do:
- Create, manage and execute high-growth marketing strategies that will drive lead and contract goals (within required timelines) for new customer acquisition.
- Manage the strategic and day-to-day tactical aspects of leadgen and account engagement, to growth targets and timing.
- Identify, manage and optimize techstack vendors to execute plan.
- Work closely with executives, Sales leadership and Sales team members.
- Manage a matrixed outsource, vendor-centric execution model.
Requirements
- 5+ years of experience in progressive ABM/DemandGen-geared marketing roles
- Experience creating and leading the content-driven DemandGen and marketing automation-tied efforts within a B2B software model (SaaS ideal) during a growth phase
- Hands-on and leadership roles in related analytics, business modeling and forecasting
- Fluent in the latest marketing technology platforms as well as how to integrate them forever-optimizing results
- University degree required, MBA preferred
What We’d Love to See:
- A proactive self-starter with an ability to analyze and distill opportunities in a complex environment.
- Excellent writer with polished presentation, communication, and listening skills.
- Experience turning complex technical concepts into simple messages and stories.
- Strong organizational skills and ability to manage multiple projects and stakeholders at once.
- Team player with a creative flair, an entrepreneurial bent, collaborative nature, and a bias to get things done, well, and with urgency.
What we value:
- Desire to learn and grow
- Bias towards action
- Team-oriented attitude, you derive joy from seeing others succeed
- Enthusiasm for, and interest in, how technology impacts the physical world we live in
- Great restaurant recommendations!
Benefits
We are a team that believes in cooperation, learning, quality, and putting our people and customers up front. We are a small company offering large company benefits - health, dental, and vision offerings, 401k, and many other perks. We are a remote company and want to make sure our employees have the flexibility to do their work where they feel best and know that they can step away to recharge with our unlimited paid time away.
We are a diverse team spanning all professions, cultures, races, gender, and orientations. Our teammates are located across the country as well as in China, giving us a truly global footprint.
Salary range: $120,000-160,000
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