E-Commerce Listings Marketing Manager
Buttonsmith, United States
Job Description
We are looking for an E-Commerce Listings Marketing Manager to lead our outbound product marketing activities. You’ll be responsible for developing and implementing systems to manage thousands of product listings across more than a dozen channels. Responsibilities will include developing listing templates, managing product information (perhaps in a PIM), syndicating that product information to different platforms using software, and continuously monitoring and improving the effectiveness of the listings at attracting and converting customers.
Our ideal candidate has some experience with Amazon SellerCentral, Shopify, Etsy, eBay, Google Merchant Center, and software such as PIM systems, product information syndication feed platforms, and SEO optimization software like Moz or Semrush.
The number of products we will be managing will continue to grow rapidly, so you must be someone who can think systemically and figure out how to create systems for managing product information; manually editing each individual product just isn't going to scale here.
You must be an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
Your job will be to help people find our products, and then ensure that the product pages convert them into buyers.
- Manage the creation and maintenance of all e-commerce listings across all target channels, including Amazon, Shopify, Google, Etsy, eBay, and other targeted channels.
- Plan and execute digital marketing activities, including SEO/SEM.
- Collaborate with internal teams to create product and landing pages on all key platforms.
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
Requirements
- Experience writing copy and creating e-commerce product pages
- Working knowledge of SEO tools for e-commerce
- Excellent communication skills
- Keen eye for detail
- Analytical mind and strong quantitative skills
- Knowledge of ranking factors and search engine algorithms
- BS/MS degree in a relevant field or equivalent experience
Benefits
- Health Care Plan (Medical, Dental amp; Vision)
- Life Insurance (Voluntary)
- Paid Time Off (Vacation, Sick amp; Holidays)
- Short Term amp; Long Term Disability
- Training amp; Development
- Free Food amp; Snacks
- Wellness Resources
- Stock Option Plan