Marketing Senior Manager
EarlyBird Education, United States
Job Description
Have you wondered whether it’s possible to find gratifying work in a fast-paced startup that is also mission focused?
Join EarlyBird Education where we are leveraging cutting-edge brain science, artificial intelligence, and gamification to prevent reading disabilities. Children play a game and we can identify whether they are at risk for reading difficulties, like dyslexia - even before they learn to read - and in the window when intervention rewires the brain for reading success. With a mission to scale this to all children nationwide, EarlyBird is already in use across the country with thousands of children in schools and at home. Join this fast-growing, venture-funded team as we provide essential data, tools, and resources to support educators, parents, and pediatricians to change the learning trajectory of children nationwide.
We are looking to hire a Marketing Senior Manager who will be central to developing our general Go-To-Market strategy across multiple product lines.
Responsibilities:
Partner with EarlyBird Sales management to maintain and grow an efficient sales-marketing funnel by delivering MQLs and sales enablement resources
Partner with EarlyBird’s Literacy team to develop marketing campaigns and content that demonstrates insight into customer needs and reflects the literacy expertise of the company.
Manage and grow EarlyBird’s lead generation and brand awareness programs through marketing campaigns including webinars, content marketing (blogs, whitepapers, case studies), email marketing, public relations and social media, advertising and paid social media, and events and speaking opportunities.
Maintain the marketing tech-stack, with support from third-party marketing services firms, and serve as the company point-person for the CRM.
Manage the EarlyBird website and product demo accounts, and ensure that messaging and storytelling support the product strategy.
Develop product marketing and customer marketing materials to support the sales and implementation processes.
Manage the relationships with several outsourced marketing services firms
Qualifications:
5+ years of professional marketing experience in educational technology company; preferably a high-growth or VC-backed startup environment
Strong marketing generalist skills with experience in product marketing
Strong strategic and tactical thinking skills
Resourcefulness and the ability to maximize the impact of limited resources
Solid writing skills and ability to adapt the tone and approach for multiple stakeholders in an institution
Location and Experience with Diverse Populations and Geographies
EarlyBird is headquartered in the Boston, MA area, but this and all of our positions are remote. Candidates who have experience working with the diverse communities and geographies of the students and schools we serve are especially encouraged to apply. We are committed to diversity, equity and inclusion in our EarlyBird culture and practices.
Benefits:
- Competitive compensation and equity
- Excellent health and dental benefits
- Unlimited vacation and flexible work hours
- Paid parental leave
- Work remotely, with regular company gatherings
- Home office setup laptop + office setup stipend
- Work with a smart, fun, caring, collaborative team
- Critical early member of a startup team