Senior Digital Content Marketing Manager
Rokt, United States
Job Description
About Rokt
Rokt is the global leader in ecommerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Live Nation, Groupon, Staples, Lands' End, Fanatics, UrbanStems, GoDaddy, Vistaprint and HelloFresh are among the more than 2,500 leading global businesses and advertisers that are using Rokt's solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert.
With our December 2021 Series E raise of USD$325M, Rokt is expanding rapidly and globally operating in 19 countries across North America, Europe and the Asia-Pacific region with the largest office in NYC and a major Ramp;D hub in Sydney. With annual revenues of more than US$200M and vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. Our award-winning culture is guided by our five core values: Smart with Humility, Own the Outcomes, Force for Good, Conquer New Frontiers, and Enjoy the Ride. These values help us attract, engage, and develop the right talent around the globe and ensure we have the right conditions to do our best work. Keen to join a fast-growing company and a vibrant culture? Learn more at rokt.com.
Requirements
About the role
Are you an experienced content marketer with B2B and SAAS experience? Rokt is looking for a Senior Digital Content Marketing Manager to help us create and manage content that drives growth and acquisition for our GTM team. This person should be passionate about tech, innovation and marketing; a creative, strategic problem-solver with an affinity for details; and have an exceptional work ethic and a positive mentality.
Our ideal candidate will have at least 6 years of experience in content marketing, leading strategy, writing content and measuring KPI’s, preferably at a high-profile public B2B tech company This is a people leader position within our marketing team, so we're looking for someone who can work well with senior leaders and has excellent written and verbal communication skills.
Responsibilities
- Work with marketing leadership and external agencies to devise and implement impactful content strategy ultimately creating more engagement with our solutions, connections with clients/prospects and leads for the company.
- Drive the strategy and development of original content and materials that promote Rokt’s positioning, highlights our product and technology, and promotes thought leadership
- Coordinate with internal and external partners to align external comms, launches, performance campaigns and milestone announcements
- Develop and oversee content editorial calendar, assign tasks, and ensure content is delivered on schedule
- Work in collaboration with the Performance team to provide campaign content, from emails to content syndication
- Track and measure content performance across social and digital channels. Analyze metrics to improve content and increase engagement
- Manage external writing and content generation resources necessary in achieving content goals
- Use SEO as a lens for website content, content strategy amp; blogs
Requirements
- 6+ years of working experience in creating content and content strategies for corporate communications or digital marketing/media relations, preferably at a high-profile public company and/or a reputable B2B tech firm. Marketing SAAS experience a plus
- Experience in Hubspot or other marketing automation software
- Proven people leader with thoughtful management philosophy and approach
- Excellent written and verbal communication, and interpersonal skills
- Experience with content strategy, SEO, long-form content creation, or short-form content creation (blog posts) for lead generation
- Great at organizational navigation and cross-functional collaboration at all levels.
- Ability to flex with the needs/direction of the business
- Highly organized, great attention to detail and ability to dedicatedly prioritize.
- Portray a keen interest and ability to push the boundaries by constantly looking for opportunities to improve deliverables, experiences, and desired outcomes
- Proven success in managing multiple projects and events simultaneously while working with tight deadlines
Benefits
- Safety is our highest priority. We actively invest in the growth of our people and the strengthening of our communities. Our NYC office is 100% vaccinated to keep our employees and community safe and healthy. We require all Rokt’stars and anyone else who will be onsite at the Rokt NYC officeclients, contractors, vendors, and suppliersto show proof of v