Senior Director of Product Marketing
TetraScience, United States
Job Description
TetraScience is the Scientific Data Cloud company with a mission to accelerate scientific discovery and improve and extend human life. The Scientific Data Cloud is the only open, cloud-native platform purpose-built for science that connects lab instruments, informatics software, and data apps across the biopharma value chain and delivers the foundation of harmonized, actionable scientific data necessary to transform raw data into accelerated and improved scientific outcomes. Through the Tetra Partner Network, market-leading vendors access the power of our cloud to help customers maximize the value of their data.
Our core values are designed to guide our behaviors, actions, and decisions such that we operate as one. We are looking to add individuals to our team that demonstrate the following values:
- Transparency and Context - We trust our people will make the right decisions and overcome any challenges when given data and context.
- Trust and Collaboration - We believe there can only be trust when there is transparency. We are committed to always communicating openly and honestly.
- Fearlessness and Resilience - We proactively run toward challenges of all types. We embrace uncertainty and we take calculated risks.
- Alignment with Customers - We are completely committed to ensuring our customers and partners achieve their missions and treat them with respect and humility.
- Commitment to Craft - We are passionate missionaries. We sweat the details, as the small things enable the big things.
- Equality of Opportunity - We seek out the best of the best regardless of gender, ethnicity, race, or age; We seek out those who embody our common values but bring unique and invaluable perspectives, talents and advantages.
What You Will Do
The Senior Director of Product Marketing will draw on your prior data/cloud experience in a category-leading cloud company to play a key role driving the messaging/positioning, pricing/packaging, and GTM execution for the TetraScience Scientific Data Cloud. This player/coach role will drive storytelling and strategies that make the Scientific Data Cloud highly successful penetrating new accounts and expanding in existing accounts. You will develop and maintain detailed knowledge of the TetraScience category promise, platform, and use cases and ensure we effectively articulate the capabilities, differentiation, and business value of the Scientific Data Cloud through all channels - particularly in the form of content to fuel demand generation as well as sales enablement tools and materials.
The successful candidate is a skilled storyteller, strategic thinker, and valuable executor who can develop compelling, differentiated and memorable narratives and content for our platform - and coach others to do the same. You will stay close to the market by talking regularly to customers, partner closely with product management peers around customer/market feedback and new releases, price and package the product to maximize ARR, and develop sales tools and associated content that communicates the capabilities and value of our product. You will excite the market and help propel the next phases of Tetra’s growth in the life sciences and scientific market.
- Product messaging and positioning.
- Lead development of messaging to succinctly describe the unique value of Scientific Data Cloud and features based on target user/buyer personas.
- Voice of the customer: Speak to customers and survey the market on an ongoing basis to understand challenges, goals, solution requirements, perception of value, receptiveness to various pricing models, interest level in new features, and relevance of messaging. Bring the voice of the customer into all Marketing deliverables as well as to Product Management to help guide prioritization of new capabilities.
- Pricing/Packaging: Lead efforts to research and introduce new pricing models that maximize ARR for TetraScience while also aligning pricing with value derived by customer, drawing on customer input..
- Content: Author buyer-centric content and work closely with internal subject matter experts and Marketing team(s) to deliver regular cadence of customer-facing content (blogs, white papers, product collateral, demo videos, ebooks, website copy, value/ROI calculator) to attract customers to TetraScience, driving ARR pipeline and creating awareness.
- Sales/Partner Enablement: Enable and excite the direct Sales team and technology Partners with cru