Scientific Content Marketing Manager
TetraScience, United States
Job Description
TetraScience is the Scientific Data Cloud company with a mission to accelerate scientific discovery and improve and extend human life. The Scientific Data Cloud is the only open, cloud-native platform purpose-built for science that connects lab instruments, informatics software, and data apps across the biopharma value chain and delivers the foundation of harmonized, actionable scientific data necessary to transform raw data into accelerated and improved scientific outcomes. Through the Tetra Partner Network, market-leading vendors access the power of our cloud to help customers maximize the value of their data.
Our core values are designed to guide our behaviors, actions, and decisions such that we operate as one. We are looking to add individuals to our team that demonstrate the following values:
- Transparency and Context - We trust our people will make the right decisions and overcome any challenges when given data and context.
- Trust and Collaboration - We believe there can only be trust when there is transparency. We are committed to always communicating openly and honestly.
- Fearlessness and Resilience - We proactively run toward challenges of all types. We embrace uncertainty and we take calculated risks.
- Alignment with Customers - We are completely committed to ensuring our customers and partners achieve their missions and treat them with respect and humility.
- Commitment to Craft - We are passionate missionaries. We sweat the details, as the small things enable the big things.
- Equality of Opportunity - We seek out the best of the best regardless of gender, ethnicity, race, or age; We seek out those who embody our common values but bring unique and invaluable perspectives, talents and advantages.
What You Will Do
The Scientific Content Marketing Manager will leverage their life sciences (Ramp;D drug discovery and manufacturing) background to contribute broadly to TetraScience market segmentation, messaging, positioning, and marketing content. They will work closely with peers in the marketing and scientific teams to produce scientifically accurate, thought-provoking educational and promotional content that is aligned to strategic themes and the marketing calendar.
- Contribute to company and product messaging, positioning, and content frameworks.
- Craft messaging that is scientifically accurate and relevant to industry personas that positions TetraScience products competitively in the life sciences industry.
- Produce fresh and compelling marketing collateral in all form factors: SEO-optimized website copy, blogs, case studies, presentations, data sheets, brochures, white papers, comparison guides, battle cards, ROI calculators, marketing videos, demo videos, social media, banner ads and podcasts.
- Collaborate with both internal and external SMEs to produce and optimize informative and engaging scientific content across all form factors.
- Synthesize messaging, positioning, and customer insights to produce concise and engaging narratives for the Scientific Data Cloud technical demo videos and marketing videos.
- Bring best practices into the company and increase our content quality.
- Maintain sufficient familiarity with the TetraScience Scientific Data Cloud to align content with all components.
- Develop the roadmap for content themes that align with greenfield content, campaigns, product launches, and integrated marketing initiatives and work cross-functionally to distribute through marketing channels for maximum impact.
- Drive the full content strategy lifecycle: plan, produce, distribute and assess engaging content for brand, demand generation, and thought leadership efforts.
- Maintain the content calendar that supports various marketing campaigns and initiatives.
- Support SEO optimization by identifying strategic opportunities where scientific content can increase website traffic.
- Engage with and grow social communities in the life sciences industry to become an influencer with our customer personas.
- Identify and encourage new communication channels through digital media, video, conferences, etc, working with the marketing team and internal scientific stakeholders.
- Manage cross-functional projects to produce content on schedule.
Requirements
- Degree in Communications or Life Sciences (Life Sciences is a plus).
- 3+ years experience with Life Sciences and Pharma workflows, especially surrounding drug design and development, quality and compliance, biologics, and new modalities.
- Natural storyteller comfortable with engaging