The Mediavine Marketing team is currently looking to fill the open position of Associate Product Marketing Manager, Programmatic.
About MediavineMediavine is a fast-growing advertising management company representing over 8,500 websites in the food, lifestyle, DIY, and entertainment space. Founded by content creators, for content creators, Mediavine is a Top 20 Comscore property, exclusively reaching over 125 million monthly unique visitors. With best-in-class technology and a commitment to traffic quality and brand safety, we ensure optimal performance for our creators.
Mission amp; CultureWe help content creators build sustainable businesses. From educational tools and cutting-edge plugins to ad technology that maximizes earnings without slowing down your site, our motivation is ensuring your brand and business grow in every respect.
We are striving to build an inclusive and diverse team of highly talented individuals that reflects the industries we serve and the world we live in. We are committed to creating a culture where everyone feels welcomed. We are looking for individuals that will challenge us to continuously evolve and make Mediavine the employer of choice for people of all backgrounds. We strongly encourage minorities and individuals from underrepresented groups in technology to apply for this position.
Diversity and inclusion aren't platitudes to us; we take them seriously. Have a look at our team and read through our blog posts to learn more about our values and to discover if Mediavine is the place for you!
Position Title amp; Overview:The Associate Product Marketing Manager, Programmatic is responsible for product commercialization to ensure the successful launch and competitive positioning of Mediavine’s products. You’ll collaborate directly with our Sales and Business Development teams on determining the best positioning for Mediavine with prospective partners and publishers.
For this role, you’ll be a creative and quantitative thinker. You should be familiar with various product marketing techniques; like paid social, email campaigns and creating sales collateral. You should have experience in working with sales and/or business development teams and understand their needs and pain points. You love collecting feedback from multiple sources and translating technical speak into winning content and collateral. You’ll be responsible for assisting in the positioning, messaging and programs to bring to market our products and features. Your goal will be to develop and implement the most profitable plans to position and promote Mediavine’s products.
The MarComm team is responsible for branding and promoting Mediavine’s many product offerings, from full service ad management to WordPress plugins. Marketing also produces all of Mediavine’s educational content (including blog posts, Facebook Lives, videos, emails, social media and a podcast), as well as all events, both in person and digital. We are searching for the latest member to add to our growing team.
The Associate Product Marketing Manager, Programmatic is on the MarComm team, reporting directly to the VP of Marketing amp; Communication. They will also work cross functionally with Sales, Product and Customer Success teams to drive commercial success through customer-centric messaging, data-driven analysis, marketplace intelligence, and creative problem-solving.
Essential Responsibilities: