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Senior SEO Content Manager
Eventbrite, United States
Experience
1 Year
Salary
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Feb 28, 2023
Last Date
Mar 28, 2023
Location(s)
Job Description
THE COMPANY
Our mission is to bring the world together through live experiences, and we live that every day in our words and actions, supporting event creators in building their event businesses and helping consumers discover the best events on our platform.
Last year, we powered more than 4 million events organized by our diverse and vibrant creator community. We empower event organizers of all shapes and sizes from concerts and cooking classes to yoga and gaming competitions by providing them the tools and resources they need to successfully plan, market, and manage live experiences around the world. Getting high-quality, high-volume organic search traffic is essential for all sites, but at Eventbrite, it’s critical to our business. We’ve seen the impact that well-researched and crafted educational content can have on SEO and creator acquisition. Now it’s time to supercharge these efforts, attracting even more event organizers to our brand and products through content that positions us as the industry resource for live events.
THE TEAM
The Eventbrite Marketing team is a centralized, multi-disciplinary group focused on acquiring, retaining, and building a world-class brand that resonates with both event creators and event goers. We are data-driven and biased toward action, and put the customer at the center of everything we do. We are specialists within our individual areas of expertise and work together to connect with and support our customers.
THE ROLE
As a Senior SEO Content Manager, you’ll sit on the Global Content Marketing Team. You’ll partner across the Marketing and Product organization to act on opportunities to grow organic traffic to our blog and Marketing Landing Pages, and acquire new creators through search. You will work to ensure quality of copy and consistency of messaging by writing and editing across a range of content formats. This role is key to our mission of driving creator demand. Reporting to the Global Head of Content Marketing, this full-time role has the option of working remotely.YOU WILL- Manage our SEO content strategy, conducting research and editing and writing informative, engaging content across a variety of channels, including blog and marketing landing pages
- Partner with an agency to develop and execute on organic search strategies and content plans to drive visibility of our Eventbrite creator blogs and engagement with audiences on organic search
- Work with our Growth SEO team to align on the overall defined strategy and partner ongoing on reporting and support
- Optimize blog content and landing pages for SEO
- Ensure all copy meets the highest standards for voice, narrative, and SEO
- Report on SEO content performance and leverage learnings for growth
- Partner with peers across Content Marketing, Growth Marketing, and Product on tests to improve visibility, such as link-building, in-product distribution, and helpful video content
- Understand industry best practices in content marketing and SEO, proactively bringing new ideas and best practices to the team
THE SKILL SET- Bachelor's degree in Journalism, English, Creative Writing, Marketing, Advertising or related field
- At least 7 years of professional writing and marketing experience, preferably at a brand with a strong SEO presence
- Excellent writing, editing, communication, and organizational skills
- Strong expertise in SEO content with a proven track record
- A deep understanding of SEO metrics and reporting (proficient with Google Analytics and reporting tools like Semrush). Ability to define measurement plans and analyze data to gain insights and drive business decisions
- Proficient with uploading and optimizing content in a CMS like WordPress
- Highly organized and detail oriented you know how to take a plan and make it happen
- A self-starter who thrives in an ambiguous, fast-paced, ever-evolving work environment
BONUS POINTS- Experience working at a SaaS brand with revenue-driving content or in the live events space
WHAT WE OFFERAt Eventbrite, we strive to support our Britelings and their loved ones through different stages of life with robust and attractive benefits, financial and physical wellness options, and great perks. In addition to offering a competitive salary and company stock, we have other great benefits available. In the Briteland, you’ll find great medical plans, fertility and adoption benefits, wellness reimbursement, generous parental leave, and much more.
We care about your mental health and wellbeing. Job Specification
Eventbrite
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